The Void #8 ** Core Episode ** Wake up/Do Work/Repeat, Networking Groups, Social Media – February 07, 2022
In this episode, we’ll discuss doing work. We’ll talk about how to power through the urge to relax a bit and to keep focused on getting into a good work flow. We’ll also discuss business networking groups, who they work well for and who they don’t. We cap off the show by discussing how most businesses do their social media completely wrong and how you can do yours right. Thanks for listening and thanks for sharing! Enjoy the show!
00:00[Music]
00:04
hey everybody and welcome to the void a
00:06
show dedicated to filling the void
00:08
between being an employee and becoming
00:10
self-employed most people refer to
00:12
starting your own company as taking the
00:14
leap as if they are blindly jumping off
00:16
a cliff and into the unknown
00:18
this show is here to help show you that
00:20
it doesn’t have to be that way i’ll
00:22
share with you the process that i used
00:24
for starting my company and you too can
00:26
be on your way to starting your very own
00:28
service based company
00:30
we will work through some common issues
00:32
that are preventing you from starting
00:34
your company and fulfilling your own
00:36
true potential
00:38
as always if you like what you’re
00:39
hearing on the show please do us a favor
00:42
and help share the void with somebody
00:44
who might also be wanting to start their
00:46
own company
00:47
we saw an opportunity to help others
00:49
understand that self-employment is well
00:51
within your reach and just as our
00:54
businesses have grown organically and by
00:56
word of mouth we want the show to grow
00:59
the same way
01:00
it takes two things for that to happen
01:03
we have to put out great content and you
01:06
have to help share our valuable message
01:09
so as you encounter people that are are
01:12
considering starting their own company
01:14
please do us a favor and shoot him a
01:16
link to our show
01:18
or if you see these people on social
01:20
media please drop a link to the show in
01:23
the comments of their question on social
01:26
media
01:27
um i am mitch medley the host of the
01:29
show and with me as always is david
01:31
hilton mitch what’s up buddy what’s
01:32
going on man oh nothing you know i’ve
01:35
made it to what episode is this eight
01:37
this is episode eight one episode at a
01:40
time you haven’t been fired yet yeah
01:42
marcus has been taking really good care
01:44
of me how’s it going y’all yeah i’m
01:45
doing great so we got marcus back there
01:47
behind the camera yeah and and for those
01:50
of you who aren’t listening on or
01:52
watching on youtube
01:54
marcus is behind the microphone is he so
01:57
behind this half the times he’s asleep
02:00
he’s back there on facebook he’s back
02:02
there texting his old lady yeah oh yeah
02:03
you know
02:04
but he’s
02:05
i mean he’s actually working yeah that’s
02:07
okay yep i try but no i’m i’m i’m doing
02:10
great mitch yeah doing great good
02:12
good deal we’ve started to compile some
02:14
serious episodes here and yep i feel
02:16
like every time we do one it’s just a
02:18
little better than first yeah so i want
02:20
to uh
02:21
you know we’re gonna get into uh wake up
02:24
do the work repeat
02:26
in this one on this episode
02:28
which is episode eight but i i wanna go
02:30
through you know what we’ve done so far
02:33
so
02:34
you know episode one was more of
02:36
the why the vision the
02:39
the reason you’re starting your company
02:41
um and then we got into the
02:44
uh
02:45
the actual preparation adversities so
02:47
number one was personal finance prep and
02:49
that was episode two yep um
02:52
preparation adversity number two was
02:53
business finance prep that’s episode
02:55
three
02:56
um preparation adversity number three
02:59
systems prep and that is episode
03:01
four five and six yep because there was
03:03
so much [ __ ] to go through it’s a lot
03:05
you know what though but it’s important
03:07
it was important and i don’t you know
03:09
i’ve gotten we’ve gone far enough now
03:12
that i’ve been able to go back and and
03:15
watch those
03:16
and
03:17
you know they actually go really smooth
03:20
and the
03:21
the amount of information that’s
03:23
easily easily obtained in those is is
03:27
better than i thought it was going to be
03:28
yeah episode four five and six is like
03:30
three hours but
03:33
that’s three hours of solid content that
03:35
by the time you put in the work of doing
03:37
all of that yeah there’s you are almost
03:39
guaranteed success man there is a lot of
03:41
good stuff in there and those and and we
03:43
haven’t opened up to q a yet but when we
03:46
do we’re gonna
03:47
a lot of those questions are gonna be
03:49
you know from that on that and we’ve
03:51
talked about
03:53
you know maybe given some
03:55
free consultation
03:57
and we’ve kind of kept those back those
03:59
ideas back and forth about on the
04:00
website what we’re going to do and
04:03
i think those were good ideas you’ve had
04:05
that we’ve talked about off
04:07
i say off air you know the podcast
04:09
you’re not live but right um and and
04:12
we’re going to give people opportunities
04:14
for that but like i said this is
04:16
um
04:17
we just did
04:18
the first episode of beginning
04:21
adversities which is number four
04:23
can community involvement work and that
04:25
was episode seven and that was really
04:26
good there was a lot of good stuff in
04:28
that some solid stuff in that one but
04:30
today we’re gonna do uh beginning
04:32
adversity step five
04:34
wake up do work repeat and then after
04:36
this we’re gonna have one more of the
04:38
core episodes left and that’s gonna be
04:40
beginning adversity number six
04:42
uh or number three but number six is
04:45
evaluate performance make adjustments
04:46
and improve yep and then yeah it’s just
04:49
the sixth overall step it’s the third
04:51
beginning adversity and it’s in the
04:53
ninth episode that’s why i have to say
04:54
all that so that you straighten
04:56
everybody out because it’s just so much
04:57
stuff
04:58
but
04:59
you know
05:00
and after that
05:01
you know if you come in on episode 200
05:04
all you need to go do is go back and
05:06
listen to those first nine and then come
05:09
back to 200. yeah i mean you can listen
05:11
to the other ones yeah but it’s not that
05:13
big a deal but but these first nine
05:15
episodes are really important yeah so
05:18
basically
05:19
to remind people the layout of the show
05:22
we’ve got these nine episodes that cover
05:24
these six core adversities that you need
05:26
to overcome if you want to be successful
05:28
and then once we get beyond these nine
05:31
episodes
05:32
the whole remainder of the show is real
05:35
life application of those in a case by
05:38
case environment and we’re going to
05:39
handle that in two ways one is going to
05:41
be like question and answer type stuff
05:43
where people will be able to email in
05:44
questions and we’re going to help use
05:46
those nine core adversities to answer
05:49
your questions and another is we’re
05:50
going to bring on guests of the show and
05:52
these guests are going to be
05:54
newer into business and they’re going to
05:56
be discussing areas where those core
05:59
adversities helped them and area because
06:02
keep in mind nobody really knew these
06:04
core adversities until we came up with
06:05
them and so they’re going to be
06:07
discussing like areas where they
06:08
struggled starting in business where
06:09
they could have benefited from these
06:11
core adversities yeah and then areas
06:12
where they did really well that
06:14
ironically will tie back to these core
06:16
adversities so we can show the
06:17
importance of them the diversity of the
06:20
guests
06:21
is going to
06:22
really tie a lot of this together yes
06:25
and you know we’ve had
06:28
a lot of discussions
06:30
mitch is service based i’m service based
06:33
and we’ve tried to kind of you know drag
06:35
other things into it we’re going to have
06:36
some ladies on this show
06:38
as guests
06:40
that are going to have a whole another
06:42
experience and what we had
06:45
a lot of what they had to go through is
06:48
in what we’ve talked about and a lot of
06:50
it it’s going to be different yeah and
06:52
those are going to be
06:54
very valuable insight
06:56
as we move forward and
06:59
not only is it going to be entertaining
07:00
to hear what they have to say but it’s
07:02
going to be extremely educational and
07:04
i’m i’m really looking forward to the
07:06
questions
07:08
and the guests yeah
07:10
after we get past these next couple
07:12
episodes yep
07:13
yeah it’s going to be it’s going to be a
07:14
lot of fun so we’re actively seeking out
07:17
newer self-employed people
07:20
that do things that we have never done
07:22
before and so
07:24
um you know maybe window tinting maybe
07:26
hair cutting maybe gym ownership maybe a
07:29
restaurant ownership there’s
07:31
there’s
07:32
endless possibilities
07:34
but all of these people will have unique
07:36
challenges and it doesn’t mean like
07:38
let’s just take
07:39
they’re not wrong right they did isn’t
07:41
wrong no no it’s just they’re they’re
07:43
successfully in business right now so
07:45
they’ve overcome them in some ways
07:46
they’re gonna be guests that just have
07:48
different stories yeah and and when we
07:50
get what’s gonna be really cool i think
07:52
is
07:53
so when we have guests on and we’re open
07:55
to questions and people ask those hey i
07:59
saw that you had
08:01
jennifer on i’m just picking a name yeah
08:03
yeah
08:04
um could you get a ques i have a
08:07
business that’s the same
08:08
i have this question i will see i
08:13
i will seek out that answer for you
08:15
you know i’ll contact her and say we
08:17
might we might reach out to jennifer and
08:18
say hey how do you solve this yeah what
08:20
do you we had a question what do you
08:21
think yeah you know and if she gives us
08:23
an answer we’re gonna give we’re gonna
08:25
put it right out here and say hey this
08:27
is what she said yeah again the whole
08:28
basis for this show is to help you cross
08:31
that void from employee to
08:32
self-employment and to to make your path
08:35
a little bit more known we can’t do the
08:37
work for you you have to do all the work
08:40
but we can eliminate some of the
08:41
guesswork and a lot of the guesswork and
08:44
so
08:45
uh that’s the objective of the show and
08:47
and this process works for almost any
08:49
service-based business out there
08:52
so
08:53
um yeah i didn’t mean to get off tangent
08:55
no you’re fine you’re totally fine let’s
08:57
uh let’s move forward so um
09:00
today’s episode is on the second
09:02
beginning step and again to remind you
09:05
the beginning steps are what are doing
09:06
what we’re doing after we’ve started our
09:08
business
09:10
you can prepare for them beforehand but
09:12
but these are these are done after you
09:14
start
09:15
and today’s step is wake up do work and
09:17
repeat
09:18
now
09:20
the modern day lingo for this would be
09:23
hustle and grind but i can’t you’re
09:26
gonna bring that back
09:27
those yes i’m gonna bring it up because
09:29
they’re the most overused words ever and
09:32
they’re so watered down in their
09:34
importance you know i was thinking about
09:36
this the other day
09:38
i when i started as a plumber
09:41
i was always known for like running to
09:44
the truck and then running back to the
09:46
job and running to the supply trailer
09:48
and running back to the job and people
09:50
would they’d look at me weird
09:52
and and i i used to quote unquote hustle
09:56
everywhere right well when i started in
09:58
plumbing 20 years ago you had to hustle
10:00
hustle meant something different
10:02
yeah muscle mass muscle speed with ex
10:05
like expeditious movement hustle meant
10:07
more like it does to in sports now yeah
10:10
like you hustled and ran harder than the
10:12
next game right you know what i mean and
10:14
i was grown up under the idea that what
10:16
you lacked in knowledge you made up for
10:18
in hustle or effort so yeah if i didn’t
10:21
know what i was supposed to be getting
10:23
from the trailer i would at least make
10:25
that trip as quick as possible if i
10:27
didn’t put the effort in yeah to shave
10:30
as much time as you could and
10:32
unfortunately now hustle means something
10:34
completely different and half the time i
10:35
hear people talk about hustle i think
10:37
they’re scamming people well it’s
10:38
because kids are now they think hustle
10:41
is regular work right you know no right
10:44
no you have no freaking idea right
10:47
so that’s why we specifically did not
10:50
use those words entitling this episode
10:52
yeah we talked the basic fundamentals
10:55
waking up doing the work and repeating
10:58
that day in and day out so
11:01
you’ve you’ve done all the prep steps
11:02
you’ve solved your community uh your
11:05
community involvement piece right you’ve
11:07
identified what you’re gonna do there
11:09
your company basically at this point
11:10
your company is off the ground yep
11:12
you’re starting you’re involved in the
11:14
community and you’re really starting to
11:16
great to gain traction
11:19
uh with service calls with work coming
11:22
in and you have to dedicate yourself
11:26
to getting into a routine and doing that
11:29
work every day yeah so so now the real
11:32
work begins yeah and it sounds silly
11:35
because you’ve put in a lot of work up
11:36
till now but now the actual physical
11:37
work begins now you have to do the task
11:39
over and over and over so it’s time to
11:41
put all the preparation and good public
11:43
relations work to use
11:45
um this is the part you’ve been waiting
11:47
for right this this is literally the
11:48
part you’ve been dreaming of for so long
11:50
to get to the work right now you get to
11:53
make customers happy it’s the part where
11:55
you get to make your community better
11:56
it’s the part where you’re starting to
11:58
make
11:59
money so you’ll soon find that the
12:03
excitement of those first few weeks will
12:05
provide you with enough energy to carry
12:07
through and it should
12:09
it’s very exciting to get started in
12:10
your business and and it’s very exciting
12:12
to actually get moving
12:15
but let me be the in and i’ll be the
12:17
first to congratulate you on that i mean
12:20
seriously congratulations it’s awesome
12:22
yeah i’m i’m looking forward to when
12:25
people start sending stuff in that says
12:26
hey thank you i yeah i used your method
12:29
and now i’m off hey
12:30
hey man that’s gonna be really cool
12:32
you’ve done a lot of work to get here
12:35
right like for us it’s
12:37
eight episodes of talking for you
12:40
it’s been six months of work right good
12:42
job man right thank you good job nice so
12:46
to i’m gonna i’m gonna borrow a great
12:47
line from one of my favorite movies
12:49
shawshank redemption of course you are
12:51
um if you’ve made it this far
12:54
you’ll travel a little more
12:57
a lot more actually
12:58
making it here is definitely a milestone
13:00
however your journey is just now
13:03
officially beginning yeah it’s time to
13:05
start doing the thing multiple times a
13:07
day six to seven days a week for the
13:09
next six months no coasting no days off
13:13
no slowing down
13:15
remember that life isn’t designed to
13:17
give you what you want or what you need
13:19
life is designed to give you what you
13:22
deserve and so putting in the time and
13:24
effort day in and day out allows the
13:27
platform for you to deserve success
13:31
taking care of your community allows you
13:34
to deserve success
13:36
you don’t deserve success if you’re new
13:38
into self-employment and you’re already
13:40
only working three days a week
13:42
you don’t deserve success if you’re only
13:45
working half days
13:46
and mitch isn’t saying that
13:49
you have to work seven days of 12 hours
13:52
days no of 12-hour days sorry um
13:56
you know he’s saying
13:57
um
13:59
you got to put in the work when the
14:00
work’s there to take yeah you gotta make
14:02
hay when the sun shines you gotta you
14:04
gotta work those 40 hours yeah you know
14:06
yeah don’t don’t think you’re gonna work
14:08
20 right you’ve already done the hard
14:10
freaking part yeah now all you have to
14:13
do is this stuff that you know how to do
14:15
yeah and and for a lot of guys it’s easy
14:18
because
14:19
they will realize oh man
14:22
i’m here i’ve done all this stuff i
14:24
didn’t know how to do i’ve overcome so
14:26
much
14:27
and now i’m to the point where i’m doing
14:29
what i already knew how to do right so
14:31
get out there and do it yeah and and
14:34
i’ll be the first to tell you it’s not
14:35
easy i mean i recently just did all this
14:37
of course it’s not easy it’s not easy to
14:38
wake up every day and put forth that
14:40
effort it’s not easy to wake up on the
14:42
saturdays where you’re used to being off
14:44
and put forth that effort it can be
14:47
exhausting however
14:50
one of the key pieces of this whole show
14:53
is on a service-related business you
14:55
should be able to pay off all of your
14:57
startup costs within the first six
14:59
months and that should be your goal and
15:02
and that’s why this step is in there for
15:04
six months so
15:06
the goal of this step is that at the end
15:09
of the six month period you’re staring
15:11
at a debt-free business with a bank
15:13
account that is growing in value every
15:16
month so you need to push through the
15:19
struggles
15:20
and wake up do the work and repeat that
15:23
and everything don’t
15:25
and don’t
15:27
waste
15:28
the work that you’ve already put in
15:31
right by not continuing on yeah you know
15:33
what i mean you have done if you have
15:35
done what we said to do
15:37
and what we’ve talked about and you’ve
15:40
put in
15:41
you know six months of i took care of my
15:44
own personal finances i have my business
15:47
plan in place
15:48
i had the money to do it i didn’t have
15:50
to borrow the money
15:51
you know and i i i got my llc out there
15:55
and i’ve done all this work to do it
15:56
don’t let yourself down right you have
15:59
done the work so just
16:02
just keep on going man yeah you are the
16:05
the crest is here and you’re right here
16:07
at this point if you followed our steps
16:09
and you are i mean you’re ready to do
16:11
something special don’t give up right
16:14
the
16:17
as newer businesses you’re not going to
16:19
like open your doors and immediately
16:20
have a full schedule no and so
16:23
doing unless you’re just you could be
16:25
fortunate i mean things could happen if
16:27
you do congratulations that’s amazing
16:29
yes so
16:30
most people won’t and and those days of
16:33
less than full schedules is going to
16:35
vary depending on how well you interact
16:37
with your community don’t be discouraged
16:39
don’t be discouraged don’t be
16:40
discouraged so you’re still doing the
16:42
right thing when i started hours i
16:44
didn’t know how long it was going to
16:46
take me to have a full schedule and so
16:48
what i came up with was
16:50
again this is on the the you know wake
16:52
up do work repeat mantra
16:54
is i wanted to be doing plumbing work
16:56
every day that was our business
16:58
but if i didn’t have calls to do
17:01
plumbing work every day i sure as heck
17:02
wasn’t going to be sitting at home
17:04
flipping through tv channels like hoping
17:05
for the phone to ring so
17:08
i made a commitment to myself that i
17:10
would work six days a week for the first
17:13
two months okay now this isn’t a notable
17:16
commitment six days a week two months
17:18
it’s not like no it’s not like i’m
17:20
killing myself man but but these days
17:22
were gonna be
17:23
full
17:24
days
17:26
these days where i was gonna be away
17:27
from the house not not in my home from
17:30
eight to five and i was going to be
17:32
either running calls or doing things to
17:35
generate work i was going to either be
17:37
doing work or hunting work yeah and
17:40
those two things alone can i give you an
17:41
example so when i i did the same thing
17:43
when i started so if i didn’t have calls
17:45
what i did
17:46
was i went to a lot of local small
17:51
restaurants
17:52
or bars or really small grocery stores
17:56
for refrigeration work
17:58
you know my time and i you know i just
18:00
went in there and said is the manager
18:02
here
18:03
you know who’s in charge and and i
18:04
didn’t i wasn’t pushy i just went in
18:07
there and said hey
18:09
i’m
18:10
you know started doing refrigeration
18:12
work in your area yep here’s my business
18:14
card if you’re i said i’m not looking to
18:16
take your guy’s work but if something if
18:19
he falls through
18:20
or you can’t get a hold of him i’d be
18:22
happy to have your business yeah and it
18:25
took literally 15 minutes yep and it’s
18:28
amazing how many businesses you can go
18:30
to
18:31
when you have an extra
18:33
two or three hours a day right if you’ve
18:35
got two hours it doesn’t have to be a
18:36
lot of stuff right you know you may have
18:38
to go to 15 to get two calls with those
18:41
two calls
18:42
you know they can turn 15 calls right
18:46
so
18:47
my my thing
18:49
same same idea um yeah i would either
18:52
run calls but if i didn’t have calls to
18:54
run i had made up some like little door
18:56
hangers that i would hang on people’s
18:57
doors door hangers and so i would walk
18:59
neighborhoods and hang door hangers
19:01
myself
19:02
um are you talking about just around
19:05
like in your in the core service area
19:07
that i was that i was trying to target
19:09
and the door hangers you know they had
19:10
some great offers to help you know
19:12
entice coupons well you’re trying to
19:14
bolster businesses yeah yeah um every
19:16
time i parked my work van i would park
19:18
in like the most obvious and viewable
19:20
spot ever so even like so we’d go to
19:23
like walmart for something and i didn’t
19:25
park up by the door i’d park out of the
19:26
outlet where like the travel lanes are
19:28
where everyone was driving by yeah if if
19:30
we would go out to eat i wouldn’t park
19:32
up close to the restaurant i would park
19:33
out by the main road and back the truck
19:35
out there so everybody can see it
19:36
everyone’s thinking why didn’t you take
19:37
your personal why why
19:39
right i’m i’m it’s trying to get some
19:42
advertisements so and we talk about this
19:44
in the episode right before this one the
19:46
community involvement work this is the
19:47
same thing yeah you know take that truck
19:50
out yeah advertise when you’re out there
19:52
i made i had two sets of business cards
19:55
um when i started our business now
19:58
um
19:59
side tangent here
20:01
when you’re making inside changes i’m
20:02
bad about it i just jump in whenever i
20:04
feel like when you’re making business
20:06
cards
20:07
do not
20:09
put the fact that you own the company
20:12
there’s this there’s this problem out
20:14
there where people start a company and
20:16
it’s like they start the whole company
20:18
just so they can make a business card
20:19
that that says founder or ceo or owner
20:23
or some brag worthy crap on there and
20:26
that’s not what you want on a business
20:28
card
20:29
you want your business card to say your
20:31
name and your
20:32
like
20:33
realistic position in the company so
20:36
even if you are the owner of the hair
20:38
salon just put you want to put your name
20:40
and lead stylist or lead barber like my
20:43
business cards literally say my first
20:45
name the company’s named after my last
20:47
name right yeah so i don’t even have my
20:50
last name on the business card it says
20:52
mitch and then it says master plumber
20:54
and that’s all it says now let’s let’s
20:56
talk about that for a second so when i
20:57
started my company i put owner online
21:00
right you know what i mean and and and
21:02
mitch is right okay this is a humble
21:04
moment for me it’s you know and we’ve
21:05
talked about that before you know i did
21:07
that and i didn’t do it
21:09
out of pride i just did it because
21:10
that’s what i thought everyone did it’s
21:12
what everyone thinks you should do and
21:14
and i did it now
21:15
i’m gonna be honest did it hurt me i
21:17
don’t know
21:18
did it help me i don’t know the thing is
21:20
people behave different around when they
21:23
think they’re around the owner than when
21:24
they think they’re sometimes
21:25
sometimes and and in certain situations
21:28
i think it helps you in an other
21:30
situation it hurts you so it’s probably
21:33
better to be neutral like you’re talking
21:35
about if i need them to know i’m the
21:37
owner i can simply tell them yeah
21:39
exactly so
21:40
but when i’m going into customers homes
21:41
i handle my business card and it just
21:43
says my name and i’m gonna say 90 of our
21:46
customers don’t know i’m the owner they
21:49
probably think it’s my dad that owns the
21:51
company and that you know what totally
21:53
fine yeah i get a lot more candid
21:55
conversation with them yeah because they
21:58
think i’m a real employee rather than
22:00
the owner and that’s another you know we
22:02
talk about this early and this is a
22:04
different style of gut check yeah but
22:06
it’s a more of a pride check
22:09
don’t be so prideful
22:10
that you hurt your business right you
22:13
know what i mean right don’t have your
22:15
chest out yeah your chest out is not
22:17
going to help you that goes back to the
22:18
like the whole work truck thing too
22:20
flashy of a work truck thing is going to
22:21
turn you’re not getting kind of the same
22:23
thing and
22:24
and being home we’ve talked about about
22:26
this 50 times
22:28
being humble
22:29
and being real and not setting off
22:31
someone’s [ __ ] meter and and and
22:34
doing those things
22:36
all that does is help it makes you
22:39
genuine yeah it it it helps your
22:42
customers feel cl is gonna sound stupid
22:45
closer to you yeah you know what i mean
22:47
and that’s what sales are really about
22:49
yeah yeah they want to do business with
22:51
somebody they feel comfortable with and
22:52
they don’t always feel comfortable doing
22:54
business with the owner yeah and you
22:55
know what if they feel comfortable with
22:57
you
22:58
and you’re being genuine that benefits
23:00
you and them yeah
23:02
so another thing that i did was i had
23:04
another small stack of cards made up
23:06
that were like the shape of business
23:07
business cards
23:08
but they were like a dollar off coupon
23:10
my mine happened to be 50 off coupon
23:13
nice and and what it was was it was like
23:16
a service appreciation thing and i would
23:18
hand them out to anybody that i received
23:21
really good service from
23:23
and so if i went to a restaurant and i
23:25
got like great service from the
23:26
bartender i would pay my taxes or
23:28
whatever yeah yeah i would pay my tab
23:30
um or pay her a check and maybe throw a
23:33
few extra dollars on it oh if it was
23:35
good i always tip one yeah but then i
23:38
would slide one of those cards in there
23:39
and the card simply said something to
23:40
the effect of like at our company we
23:43
value great service and we received
23:45
great service from you so in exchange
23:47
for that here’s a 50 off coupon
23:50
for your next plumbing call with sm with
23:53
smedley plumbing and you know what that
23:54
doesn’t that’s
23:56
i’ve heard about guys doing that before
23:58
but that doesn’t
24:00
i’m going to lose my train of thought
24:01
here
24:02
the but that makes them think they’re
24:04
not
24:05
shoving a coupon down my throat to get
24:08
my business because the guy just tipped
24:10
me
24:11
really well
24:12
and if i don’t call him who cares right
24:15
you know what i mean if that’s just like
24:16
it’s passive but it’s also with intent
24:18
because i’m acknowledging i received
24:21
great service from you and if you would
24:23
like to receive great service from your
24:25
plumber call us and it doesn’t put
24:27
pressure on them right because of the of
24:29
the generous tip you left there yeah
24:30
it’s passive yeah very very passive
24:32
which is
24:34
really how you are yeah
24:37
yeah just passive and direct at the same
24:38
time yes exactly so um in episode one we
24:42
talked about setting um the the million
24:44
million-dollar goal but not for the
24:46
million dollars but rather for the
24:48
person you become along the way the
24:50
millionaire mindset yeah you know we
24:52
haven’t talked about i don’t think we
24:53
talked about the last episode which is
24:55
okay yep you know but that’s really what
24:57
we’re that’s part of your success is
25:01
developing that millionaire mindset yeah
25:03
and and and all of this stuff kind of
25:06
you know tunes into that yeah the the so
25:09
this these first few months of your
25:11
company’s existence um you’re living
25:13
that example of becoming that
25:15
millionaire mindset person
25:17
a millionaire is efficient effective
25:19
connected generous active and consistent
25:22
and so for me
25:23
i was behaving i like it yeah i was
25:27
behaving like a millionaire
25:29
long before i became one i’m still not
25:31
one yet but i will be one day
25:33
um i found
25:36
i found the easiest way to push through
25:38
the exhaustion was to have some form of
25:41
a daily routine this this won’t work for
25:43
everybody it worked really well for me
25:45
um
25:46
it’s not like a process or a procedure
25:49
but just more a simple routine that gave
25:51
me an opportunity to sit down each day
25:53
and realize the successes of the day in
25:55
the week and the month
25:57
previously we talked about daily and
25:59
monthly tracking sheets
26:01
and we’re going to actually talk more
26:02
about those in the next episode
26:05
but
26:05
i was plugging in the information those
26:08
every evening for me the evenings um
26:12
they were they were my place to go out
26:14
to work and then come home
26:16
and kind of like disconnect from the day
26:18
at work so i would come home
26:20
and and plug in the information of those
26:23
sheets just before i went to bed
26:25
so you’re talking about you came home
26:28
you had dinner you
26:30
relaxed a little bit and then kind of
26:33
you plug that information in as a way to
26:37
disconnect yeah so from
26:39
and for your mind up
26:41
to to finish that day off yeah a lot of
26:43
people knew are in the business they’re
26:45
so anxious they’re so excited they can’t
26:46
sleep and because they don’t really know
26:49
what they’re doing they’re running dark
26:50
and we talked about in our previous
26:52
episode running a marathon with without
26:54
knowing where the finish line is
26:56
if you don’t have some of this stuff in
26:57
place you’re so anxious because you
26:59
don’t know what success looks like
27:01
and so having those sheets and making
27:04
sure to plug those sheets in every night
27:06
and plug the information into them every
27:08
night allowed me to go to bed
27:10
with confidence of knowing exactly where
27:12
i was and a clear mind yeah having a
27:15
clear mind and
27:17
you know this is we’re going to talk
27:18
about that here a little bit but those
27:22
being able to
27:24
disconnect from work
27:26
and have
27:27
a
27:28
a clear mental picture of the next day
27:30
without having the previous day drag on
27:33
you
27:34
so that you can
27:35
rest easy that night is huge because if
27:40
you’re not and you’re up half the night
27:42
thinking about all that stuff and you’re
27:44
not getting good rest you’re you’re not
27:47
good to anybody
27:48
at that point yeah you have got to have
27:50
balance in your life and we’re going to
27:53
go into some of that right now but you
27:55
know that’s kind of where we’re moving
27:57
yep
27:58
yeah my daily routine was i would
28:01
typically wake up at 4 30 each day now
28:03
i’m not saying anybody has to do this
28:05
let’s let’s talk about that for just two
28:07
seconds i haven’t been up before 6 30 in
28:09
like two years yeah so it’s different
28:11
for everybody yes i’m just gonna let you
28:13
know my routine yes and and don’t think
28:16
i i just feel like when sometimes and i
28:19
know lots of guys are like you they get
28:20
up early they’re just early risers and
28:22
that’s great yeah but don’t market
28:24
you’re just like marcus our producer oh
28:26
no he’s a night owl
28:29
yeah he is on the opposite yeah so don’t
28:31
feel like if you don’t i just don’t want
28:33
people to
28:35
hear 4 30 and think
28:37
i can’t be successful because i don’t do
28:39
that no
28:41
you can make it work yeah you know when
28:43
i did uh when i worked for an hvac
28:46
company doing new construction every day
28:48
it wasn’t 4 30 but it was 5 30. yep you
28:51
know i got up at 5 30 every day and you
28:53
just i had to make it work
28:56
and and you can
28:57
you can make yourself do certain things
28:59
for a certain amount of time but if it’s
29:00
killing you
29:02
and you need to adjust your schedule so
29:04
that you’re comfortable you need to do
29:06
that rest is important yes
29:09
and look lots of people will
29:12
and i’m gonna use your
29:14
company just as an example
29:17
a lot of people are okay with seven
29:19
o’clock clock service calls p.m
29:22
okay so if you start your day a little
29:24
later
29:25
it’s all right yeah okay i’m getting
29:27
ready to hire a guy that’s gonna start a
29:29
little later and work a little later
29:30
exactly so don’t feel like when when
29:33
people say and a lot of guys do it if
29:35
you and mitch isn’t saying this at all
29:37
if you don’t get up at four you ain’t
29:39
gonna freaking man that’s bull that’s
29:41
not true nope but for mitch getting up
29:43
at 4 30 and having that routine every
29:46
day that’s important for his success
29:48
yeah so and whatever your routine is you
29:51
need to stick to it because it’s
29:53
important for your success yeah my my
29:56
routine was i would wake up at 4 30
29:57
every day i would head to the gym and
29:59
i’d work out from five to six
30:01
i would come home and spend 30 minutes
30:03
or so reading or writing
30:05
then i would you know shower get dressed
30:07
and eat breakfast and and then i would
30:10
scan through the service calls that we
30:12
had on the board that day and i would
30:14
also look a couple of days ahead i
30:16
wouldn’t look too far ahead
30:17
but i would look a day or two ahead
30:20
just so that i was aware if i had a
30:22
larger job coming up i didn’t want to be
30:24
like that day getting surprised at that
30:26
larger job
30:28
um jobs that might need more material
30:30
that i stocked on the truck and stuff
30:31
like that yeah you got a plan you got to
30:33
have a little time to plan certain
30:34
things yeah
30:36
i would arrive at my first service call
30:38
at 8 to 8 30 in the morning i would
30:40
typically run three to four service
30:42
calls a day some days i would run more
30:44
some days less
30:46
some days i’d work on one job all day
30:48
long
30:49
or several days for that matter it just
30:50
kind of depends yeah if you’re doing a
30:52
service replacement
30:53
and and that thing’s you know 300 feet
30:56
long yep they’re you know out in the
30:58
country maybe it’s gonna take a while
31:00
yeah but i always follow the same
31:03
morning routine that routine gave me a
31:05
home base it was a consistent starting
31:07
point each day so that no matter how
31:09
crazy the day was going to be
31:11
i started from the same place every day
31:14
as a service plumber once we get out in
31:16
the field our days are wildly
31:18
unpredictable so having a consistent
31:20
morning routine was important
31:22
now for my evening routine
31:24
when i got home from work all day
31:27
i would always make sure to eat dinner
31:30
and have meaningful talks with my family
31:32
with my kids and with my wife
31:34
um
31:36
this
31:37
this is can be easy for new business
31:39
owners not to make time for their family
31:42
it’s it’s the general aura out there
31:45
it’s an easy scapegoat to say hey i’m
31:46
starting a company i’m starting a
31:47
company i’m busy i don’t have time for
31:49
family right no i like the whole reason
31:51
i started my company was so that i would
31:53
have more time with my family and let’s
31:55
get this gets back to um
31:59
you’re not just doing the company to
32:00
make money right you know you’re doing
32:02
it to be a pillar in your community
32:04
you’re doing it to be a pillar on your
32:06
household in your household yeah you
32:07
know and
32:09
and that’s what you know mitch has said
32:11
a couple times you know unsubscribe if
32:13
you’re thinking about doing this for
32:14
greed right exactly right he’s a hundred
32:17
percent correct we’re trying we’re not
32:19
just trying to prepare you for
32:22
the business but we’re trying to help
32:24
you
32:25
if you’re gonna do a business you can
32:27
still be a good family yeah or a woman
32:30
or a party community or if if you’re not
32:33
married and you don’t have any kids and
32:34
you’re a woman and you’re out there on
32:36
your own
32:37
doing it you can still
32:39
you can do your business and still call
32:41
your mom every night right hey
32:43
love you you can still make time for
32:45
family yeah you can still make time for
32:46
friends don’t let it overrun your life
32:49
still do the things that you want to do
32:51
right that’s why you’ve started your
32:53
company and if you use the company as an
32:55
excuse not to do that you’re going to
32:56
start an erosion of your relationships
32:59
that that is not worth the risk to start
33:02
a company yeah um
33:04
you know sometimes i would talk to my
33:06
kids about the successes of my day or
33:08
the repairs i made
33:11
it’s kids always love hearing about what
33:13
their mom and dads do for for work
33:16
sometimes i would talk to them about the
33:17
successes of their day
33:19
regardless of which i always made time
33:21
to talk to them about something and the
33:23
same went for my wife we would always
33:25
talk
33:27
one of the hesitations i had with
33:29
starting our company or any company for
33:31
that matter was because of something i
33:33
noticed early on in my career and i’m
33:35
sure everyone else has noticed the same
33:38
i noticed that there weren’t very many
33:41
successful business owners that were
33:44
still happily married
33:47
there’s a lot of people that had started
33:48
businesses they became successful and
33:50
now they’re divorced and
33:53
i was not willing to risk that i noticed
33:55
that after years of industry that
33:58
years in the industry that the two did
34:00
not seem to go hand in hand and this was
34:02
a big observation
34:04
it tells you how big of a toll business
34:06
can take on a marriage if you’re not
34:09
prepared if you’re not ready for it huge
34:11
right i i just like you said i know a
34:14
lot of guys that
34:15
hey man
34:16
yeah you know we were in business three
34:18
years we got divorced why
34:20
they sometimes they don’t even have a
34:21
freaking answer right right and chances
34:24
are their business might not be all that
34:25
successful either well you know what i’d
34:28
say it’s 50 50. yeah you know i know
34:30
guys have been super successful got
34:32
divorced kept on rolling i know guys
34:34
that businesses were [ __ ] got divorced
34:36
and still don’t have anything i mean
34:38
that’s
34:39
that’s worst case scenario but the
34:41
problem is they just didn’t have
34:43
any perspective yep about what they were
34:46
doing the toll it was taking
34:49
um
34:50
you know
34:52
where they needed to focus their their
34:54
time at right you know and and when you
34:56
say routine and i know i’m going back
34:59
just a little bit here but
35:01
routine is huge so
35:03
you know if if people that are listening
35:05
to this have kids
35:08
getting them up in the morning at the
35:10
same time every day
35:11
getting them on the bus
35:13
getting them home at the same time
35:15
getting them snack at the same time
35:17
getting them dinner at the same time
35:19
getting them
35:20
uh home their homework done at the same
35:22
time if you can’t stick to that routine
35:25
you notice a huge difference in their
35:27
performance yeah it’s amazing that as we
35:30
get older guess what we’re still that
35:32
way yeah we still need those things to
35:35
be in order we’re wired for order we are
35:38
and it’s and and some people don’t
35:40
realize it until they’re older some
35:41
people realize that when they’re younger
35:43
i need that yeah routine so um
35:47
just like my like my last couple of
35:49
months have been a little messed up
35:50
right and so i i had to
35:53
um
35:55
start a new routine and so what i
35:57
started doing was i got up at this i
36:00
started getting up at the same time
36:01
every day having coffee then i get up
36:03
layla my daughter
36:05
um get her on the bus go inside work out
36:07
for an hour
36:08
you know then start doing stuff after
36:11
that
36:12
it made a huge difference in the way i
36:14
felt yeah my mental fatigue whether i
36:18
had it or not the amount of work i was
36:20
getting done
36:22
you need to have that routine
36:25
no matter what you’re doing right so to
36:27
be successful like
36:29
you know people would ask like why do
36:30
you get up at 4 30. well i get to my
36:32
first service call at 8 to 8 30 right so
36:35
by by the time i get to my first service
36:37
call i’m already four hours into the day
36:39
and i’ve already achieved a bunch of
36:42[ __ ]
36:42
and so
36:45
the day could go south
36:47
and i’ve already done you’ve
36:48
accomplished i’ve already accomplished a
36:50
lot and so
36:52
having for me that’s what set things in
36:54
motion for me yeah because no matter
36:56
what happens with the day
36:58
i’ve already still kind of won even
37:00
before i even get to my first service
37:01
yeah and we know a guy
37:03
who lives by me
37:05
old man yep yeah that’s how he is yep
37:08
you know he gets up before every day yep
37:10
and he you know he gets started and and
37:12
gets going you know what it’s the same
37:14
thing by the time he gets that day
37:16
rolling
37:17
he’s already accomplished half of the
37:18
things he set out to yeah so no matter
37:20
what the [ __ ] happens he’s fine and and
37:23
not in some of it
37:25
not everyone’s like that yeah but
37:27
for me some of it’s a little like
37:29
personal like ego spur right yeah and
37:32
not like in a braggy way but like i know
37:35
that by 8 30 in the morning i’ve
37:37
accomplished more than a lot of people
37:38
will all day long
37:40
and feeling good about what you’ve done
37:43
yeah is not an ego thing
37:45
if you need it yeah it’s a confidence
37:46
thing yeah
37:47
and if you need to if you need those
37:50
things to be part of your routine
37:52
then do them if you don’t hey man
37:54
no worries right you know right just
37:58
if it works for you like it works for
38:00
mitch then do it yeah you know
38:03
one of the things that i noticed later
38:04
on so after i made the the uh
38:07
recognition that that
38:09
a lot of business owners that were
38:10
successful were no longer happily
38:12
married
38:13
a little while later i noticed that some
38:15
of the most successful business owners
38:17
we’re still very happily married yeah
38:20
and so
38:22
that makes i am happily married yeah
38:24
that makes you recognize
38:26
that okay
38:28
to do it half-assed means failure in a
38:30
couple of platforms yeah but to do it
38:34
all the way correctly means success on
38:37
all aspects of life
38:39
and so for me
38:41
to be successful in business but to lose
38:43
my family relationship would still be a
38:45
failure and i wasn’t willing to risk
38:47
that so
38:48
the only success that i was willing to
38:50
accept was one that included my family
38:53
as well
38:54
so setting a time
38:56
setting aside time for dinner with my
38:58
family and having meaningful talks with
39:00
them became a very important
39:02
part of my routine
39:04
my routine also consisted of plugging in
39:06
those daily performance numbers right
39:08
before i would go to bed it only took me
39:09
like five minutes i mean but it was a
39:11
very important five minutes
39:13
um and it gave you do you think that it
39:15
gave you
39:17
um
39:18
it a finality to the day uh or well kind
39:22
of you think it just it it let you know
39:24
where the finish line was on that
39:26
month-long marathon okay so it just kind
39:28
of kept you in check
39:29
so every night i would open my key
39:31
performance indicator sheet and i would
39:33
plug in my number of calls that i ran
39:34
for the day and the number of sales i
39:36
made and all of that stuff
39:38
and then i would open my monthly
39:40
tracking sheet and i would plug in all
39:41
those summaries and those sheets allowed
39:44
me to see
39:46
my performance for the day and it
39:47
allowed me to see where we were heading
39:49
for the month and it allowed me to go to
39:51
bed with ease that night and if even if
39:53
we were behind schedule or behind pace
39:56
or whatever at least i knew
39:58
how far behind we were it sounds to me
40:00
like it gave you a real sense of
40:04
i’m not trying to be a therapist but
40:05
sounds to me like it gave you a real
40:07
sense of completion for the day
40:10
hey this is where we’re at yeah i know
40:12
where i’m going to start tomorrow so
40:14
that allow that gives me peace of mind
40:16
to sleep tonight right
40:18
right
40:19
you know some nights i would
40:22
sometimes i would work late
40:23
and maybe i had to sacrifice some of
40:25
those pieces
40:26
i never ever sacrificed family
40:29
time
40:30
so if i had to find time to not do
40:33
something it was usually the business
40:35
numbers over anything else you know what
40:37
and it should be that yeah it should be
40:39
that um if the work’s done
40:42
and you and you can say hey i can either
40:45
do some paperwork or spend some time
40:47
with my kids yep if you choose paperwork
40:49
over your kids you’re freaking [ __ ]
40:51
yeah yeah
40:52
and every once in a while i would have
40:55
to come home late enough to like miss
40:56
dinner right
40:58
but the one nice part about that is if i
41:01
was coming home that late chances are
41:03
the business numbers were pretty good
41:04
that day yeah so i mean i didn’t make a
41:07
habit of it but again you know what once
41:10
our work was kind of unpredictable a
41:12
once in a while thing is a big
41:13
difference than doing that every day
41:15
making it a habit right yeah
41:17
and that gets back to routine
41:19
waking up every day putting in the work
41:20
every day and repeating that every day
41:22
can be depleting unless you have a
41:24
framework and so my framework helped
41:26
like bookend all of that and helped give
41:29
me
41:29
a light at the end of the tunnel so to
41:31
speak yeah because it’s very easy to get
41:33
lost in that you just have to learn how
41:35
to manage
41:37
yourself
41:38
um and so you probably thought you know
41:40
waking up doing work repeating was going
41:42
to be more about like the physicality of
41:44
work
41:45
but it’s not it’s really more about like
41:47
managing yourself and if you have a good
41:50
framework to manage yourself from then
41:52
it helps you remove some of the emotions
41:54
from work and it allows you just to make
41:57
really good
41:58
business decisions and really good work
42:01
decisions
42:02
without all this info
42:04
the level of work that you’re putting
42:06
out can be exhausting and it’s like
42:08
running a marathon without knowing where
42:09
the finish line is
42:11
so
42:12
with this info
42:13
the excitement
42:15
that you you’re gaining from plugging in
42:17
the numbers and living your routine is
42:19
enough to give you the energy to carry
42:22
through to the next following days
42:25
um
42:28
to summarize that section that framework
42:32
that framework allows you to separate
42:33
your emotions from your business and and
42:36
there’s no
42:37
super successful business person out
42:39
there that allows their emotion emotions
42:41
to guide their business so
42:43
being able to disconnect your emotions
42:45
from your business is really key you
42:48
don’t make good decisions when you’re
42:50
emotional
42:51
it may feel good at the time but
42:54
disconnecting your emotions from those
42:56
decisions is is really important when
42:59
you’re emotional
43:00
and you make decisions you usually make
43:03
the decision that is the quickest
43:07
yeah to get it moved behind you yeah and
43:11
sometimes that’s the right decision
43:14
but most of the time it’s not right and
43:16
you know you’re upset you know you’re
43:19
and in business you’re not usually upset
43:21
you’re more
43:22
you’re anxious you’re excited you’re mad
43:26
and you make those the [ __ ]
43:28
man i cannot speak all of a sudden this
43:30
is on marcus um you can’t make those
43:32
decisions right because you have or you
43:35
make them too quickly to get to get it
43:38
behind you right you don’t you don’t
43:41
pause
43:42
to think
43:44
what
43:45
is the right way to handle this yeah you
43:47
know what i mean you’re just your body
43:49
automatically and all of us do it
43:51
they’re just like i want that behind me
43:53
i want to move on i want it behind me i
43:54
want to move on and that’s not the right
43:56
way to take things on and that’s kind of
43:59
business and that’s kind of why we’re
44:00
talking about it right now is is the
44:02
ability to
44:04
so like you’re listening to this episode
44:06
before you’re living this episode and so
44:08
you’re you’re hopefully you’re gonna be
44:10
prepared to be in this framework and
44:13
when you’re prepared for it it’s there’s
44:15
a lot less emotion involved than
44:17
whenever it’s catching you off guard
44:19
so when like if you’ve done all these
44:22
other steps correctly your schedule’s
44:23
going to get full pretty quick
44:26
and and that’s good
44:28
but the last thing you want to do is be
44:29
two months in business and going oh i
44:31
can’t keep up and oh this is the problem
44:33
and like now you hate this monster you
44:35
created so and that ha you know what
44:37
that happens a lot more than people
44:39
realize yeah and then
44:41
they’re not prepared to hire someone to
44:44
help them but if you’ve gone through
44:46
our preparation steps
44:48
you should be in a a position where you
44:50
can hire someone
44:52
and
44:54
go through the emotional um
44:57
preparation it to handle those things
45:00
when they do hit you it can kind of
45:01
depend so there was a time before we
45:03
hired somebody
45:04
our schedule was going so nuts i
45:07
remember that we had to carve down so
45:10
again we’re service plumbers right we go
45:12
out to people’s homes and fix plumbing
45:14
and we’re in the kansas city
45:15
metropolitan area we had to carve down
45:18
our service area to like
45:20
10 square miles
45:22
because our service area was or our
45:25
phone was blowing up so much yeah that
45:28
we couldn’t keep up and it just didn’t
45:30
make sense to drive 30 miles to a
45:32
service call when i could i
45:34
could drive right down the road i could
45:36
tell them that i’m sorry i don’t have
45:38
any availability in my schedule and hold
45:40
that spot for somebody that was four
45:41
miles away yeah and i remember calling
45:44
you so mitch
45:47
mitch started his company and you know
45:49
we had talked to a little bit before
45:51
that just as friends hey
45:53
and and i call you know i called him a
45:55
few times hey man how’s it going right
45:57
you know are you doing good what you
45:59
know what’s going on he said i remember
46:00
one conversation specifically he’s like
46:03
dude
46:04
we are two and a half weeks out yeah
46:07
i have another truck i can’t even find
46:10
someone to hire he’s like we’re having
46:11
to turn down freaking work
46:14
because
46:16
you know what but he didn’t he didn’t
46:18
allow that and i’m not kissing his ass
46:21
okay i’ve known him for a long time i
46:22
don’t do that anymore right but i i mean
46:24
he didn’t allow that to break him right
46:27
you know he’s like hey
46:28
you know we’re gonna be okay
46:30
we’re gonna i’m looking you know and i
46:32
looked out i didn’t find anybody to help
46:35
him and i was i was asking you know and
46:38
and he was looking and finally you know
46:40
he he found somebody and was able to you
46:43
know open that service area back up but
46:45
you know he was
46:46
he wasn’t as prepared for that
46:50
then as he is now yep you know but
46:52
that’s another example of
46:54
why you should maybe listen because
46:57
that’s a good example of oh [ __ ] it’s a
47:00
good problem to have i do it is a good
47:02
problem to have but if you listen to
47:04
this and that happens
47:05
you should be a lit just a little more
47:07
prepared than he was then yeah and and
47:10
in all fairness the the moment where we
47:13
were two and a half weeks out for a
47:14
service call which which is scary some
47:16
people look at that i think it’s job
47:17
security it’s it’s not a good position
47:19
no he was he was worried yeah let’s be
47:22
let’s be honest i’ve had some humble
47:24
moments on this show yeah mitch was
47:25
worried yep okay he was worried and and
47:28
wasn’t sure where it was gonna go it’s a
47:30
great way to ruin your reputation really
47:31
quick really can’t get to your customers
47:33
that need yet and so
47:35
um
47:36
what caused that was a lot of our things
47:38
worked together and then
47:40
um we had a
47:42
probably like a 30-year record cold snap
47:46
come in through the area
47:47
that froze and broke a ton of pipes in
47:50
our area and yeah
47:52
and that really kind of set it over the
47:54
edge it was so brutal
47:56
on top of like doing really well and i
47:58
was doing an hvac at that time people
48:00
call me
48:01
my furnace isn’t keeping up what do you
48:03
mean your furnace isn’t keeping up you
48:05
have natural gas
48:07
it was literally zero degrees for like
48:10
two weeks straight yeah and now people
48:12
in the northeast are like you [ __ ]
48:14
well but the homes in the kansas city
48:16
area aren’t designed for zero degrees
48:18
yeah weeks straight it was tough it was
48:20
a tough little break i mean but it was
48:22
good though you know it’s bad on one
48:24
hand but it’s good on another yeah it’s
48:27
it’s it’s challenges that you have to
48:28
learn to overcome and yeah it’s an
48:30
adversity yep
48:31
so
48:32
um that kind of wraps up our little
48:34
section on wake up doing work and
48:36
repeating that work um there’s two other
48:39
topics we want to talk about on today’s
48:41
show
48:42
and and these are things that you’re
48:44
going to overcome or going to have to
48:46
face as you start your business one of
48:48
them has to do with business networking
48:51
groups and if you’re a newer business
48:52
especially a service related business
48:55
you are going to become swamped with
48:58
people wanting you to join their
49:00
networking group
49:02
so
49:03
um the next topic we’re gonna talk about
49:05
after that is about uh some tips and
49:07
tricks for how to run your social media
49:09
so
49:10
first off business networking groups
49:12
like i said you’re if you’re about ready
49:14
to start your business you are getting
49:15
ready to become overcome with people
49:17
wanting you to join their business
49:18
networking group and they claim that
49:20
they’re going to help your business grow
49:22
and you’re going to form all these
49:23
relationships that’ll last forever
49:25
but are they right for you let’s can i
49:28
jump in just for two seconds yep when
49:30
you say so a lot of people aren’t gonna
49:32
know
49:33
what a business networking group is yeah
49:35
just explain what a business networking
49:38
group is why you’re on the topic yeah
49:40
what a networking group is is going to
49:42
be a group
49:44
they have territories so in your city
49:47
they’re going to have a territory in
49:49
your city yes and they’re going to have
49:53
like they’re going to say they have one
49:54
position open for each
49:57
each job or each trade right so they’re
50:00
only going to have a spot for one real
50:02
estate agent they’re only going to have
50:03
a spot for one plumber they’re only
50:05
going to have a spot for one
50:07
mortgage person one electrician one
50:09
whatever and and the idea is that you
50:12
get this consortium of businesses that
50:16
all refer work to each other exactly and
50:19
so that way when the electrician is in
50:21
somebody’s home and they’re talking
50:22
about oh we’re thinking about
50:23
refinancing he’s like oh i know a
50:25
refiner and he has a card ready to go
50:27
yeah i’ve got a home inspector guy i’ve
50:29
got a plumber for you if you need a
50:30
plumber and so it’s like this referral
50:32
network right
50:34
so
50:35
um
50:36
my personal opinion my personal opinion
50:39
is i don’t like them
50:41
i like to refer guys that i know and and
50:44
and i don’t know what mitch is going to
50:46
say i mean we have these papers
50:48
that just kind of have points on them
50:50
but we haven’t really talked about this
50:52
i don’t like them right okay i like to i
50:55
like to refer people that i know
50:56
personally yep okay and that’s just
50:58
that’s just how i am
51:00
and i am not saying that these network
51:03
groups aren’t good
51:04
and can’t help you yeah and and don’t do
51:07
a good job yep
51:08
so it’s my personal preference so
51:11
my personal opinion is that network
51:14
groups work great for people who are
51:16
selling smaller quantities of items at
51:19
much larger values they’re not worth the
51:23
effort for somebody who sells a high
51:25
volume of items
51:28
at a smaller transactional price
51:31
so
51:32
these groups can be a job of their own
51:35
they require your weekly attendance yeah
51:38
they can be they and you you have to pay
51:42
in smaller areas
51:44
maybe they’re not as bad right and we’re
51:46
not in a big market right let’s be
51:48
honest right we are outside of the
51:51
kansas city area now i’m not saying like
51:54
i’m not saying you don’t go into the
51:55
bigger areas yep
51:57
but
51:58
you know from being a smaller market
52:00
it’s it’s different for us yeah
52:03
so these groups typically require a
52:05
membership fee
52:07
and the moment you become a member now
52:09
you’re becoming now you’re measured on
52:12
your contribution back to the group
52:15
so
52:16
um every week they’re gonna ask you for
52:18
a report of how many referrals you gave
52:20
out to the group that week um how many
52:23
meetings did you attend with members of
52:25
the group like lunches or breakfasts
52:28
like you have time for that right you’re
52:29
running your own company simply put
52:31
these groups can be
52:33
like they could take two to three hours
52:35
out of your week every week they could
52:37
take two hours out of your day they can
52:40
and so
52:41
these groups seem to be pr pretty good
52:44
at providing each member of the group
52:47
about one to four leads per month
52:51
now in smaller markets it’s a little
52:53
different it might be but in in i would
52:56
say medium to large markets
52:59
it’s a lot of handshakes so a lot of in
53:02
in reality though in a large market they
53:05
just plant three groups in that market
53:07
so like let’s say our city only has an
53:10
area for one group okay
53:12
well in a city that’s three times the
53:14
size
53:15
they’re gonna have three groups in that
53:17
city
53:18
and so you’re still only going to get
53:20
the same small amount of leads right
53:23
and so
53:24
um people who benefit the most from
53:26
groups like these are going to be real
53:28
estate agents and mortgage brokers and
53:30
financial planners
53:32
because those places succeed off of one
53:36
to four sales leads per month if a real
53:39
estate agent can sell one to four homes
53:41
a month they are killing it right well
53:44
if a plumber only runs one of four calls
53:46
per month you’re unemployed
53:49
so the value of these
53:52
can i say something i love that i um i
53:55
didn’t join an actual group i i’m going
53:58
to just give my personal story on this
54:00
yep i didn’t join an actual group but i
54:03
was
54:06
um
54:07
i don’t want to give away who this was
54:09
um
54:11
i was asked by a real estate agent
54:15
actually this has happened to me a few
54:17
times
54:18
but one specifically
54:19
um to go
54:21
so he is
54:23
selling homes and he needs an hvac guy
54:27
to give bids on replacement repair
54:30
um what do you think this would be what
54:32
do you think that would be what do you
54:34
think and i’m not saying all groups are
54:35
like this
54:36
so i said yeah okay
54:39
so after about the eighth freaking one
54:42
where i didn’t get a sale i realized
54:44
this guy
54:45
is using me he’s using you for a number
54:48
for a number yep okay
54:50
and and i’m and i it was a humbling
54:52
moment for me because i was super
54:54
excited i was like i’m getting in here
54:56
i’m gonna get some stuff and the reason
54:58
i’m telling you this is because i don’t
55:01
want you guys
55:02
to be screwed over yeah you know don’t
55:06
go out there and do freaking
55:08
definitely don’t pay
55:10
i didn’t pay
55:12
you know they were free estimates anyway
55:14
um
55:15
but you know i didn’t get any sales yep
55:17
i think i did one i think i may have
55:19
done one repair
55:21
um but yeah i had done all these
55:23
different things
55:25
and
55:26
uh
55:27
marcus is distracted
55:29
right now crawling around on the floor
55:30
he’s crawling around on the floor
55:31
looking for uh oh we’ve got a camera
55:33
guys
55:34
okay i got you
55:35
uh i’m sorry marcus i don’t mean to i’m
55:38
not throwing you under the bus but you
55:39
know i
55:40
that was my personal experience with
55:42
with getting into it it wasn’t a sign up
55:45
group per se but it was a networking
55:47
group right you know and i was in there
55:49
for a little while and that was a bad
55:51
experience for me yeah so don’t let
55:53
people take advantage of you by saying
55:55
hey i’m gonna help you i’m gonna get you
55:58
this and and the now listen the guy
56:00
didn’t say that he just said hey can you
56:02
give me these they give you that
56:03
impression and he did that and yep you
56:06
know and hey i learned my lesson and now
56:08
i’m telling everyone else yep
56:11
so so my experience
56:13
be ready yeah
56:15
my experience i joined a networking
56:17
group
56:17
and i i had my suspicions or my
56:20
questions up front and so i gave myself
56:22
six months in the networking group now
56:24
granted i had to pay for a year
56:25
membership but oh it’s it’s water into
56:28
the like it’s it’s an experience
56:30
it’s not it’s not huge
56:32
um so my personal experience
56:34
um was you know here i am a service
56:36
plumber and i need one to four leads per
56:38
day now i’m not expecting the networking
56:40
group to give me all of those leads no
56:42
but you’re expecting you know maybe one
56:44
every two days but but i’m new into
56:46
business and i’m looking at all
56:47
opportunities that might give me leads
56:49
right and so
56:51
um this group wasn’t a valuable use of
56:55
my time
56:56
um uh i i was part of a networking group
56:59
for six months i tracked my time
57:01
involved and the leads it generated the
57:03
group produced 18 leads over six months
57:07
okay okay
57:09
i invested over 100 hours of my time to
57:14
attend meetings
57:15
and lunches with the members of the
57:17
group
57:18
over that same six months
57:21
it only produced 18 leads so that was
57:24
five and a half hours of my time
57:26
invested per lead brutal right
57:31
so and can i ask because i also track
57:34
everything else
57:36
who those people were yeah yeah okay
57:39
those leads ended up being some of the
57:41
most lower paying leads iran right now
57:45
i’m not saying this to like shame the
57:47
group
57:48
i’m just saying for what i was doing it
57:50
didn’t work for me
57:52
um
57:53
now
57:54
you give those same
57:56
18 leads to a real estate agent
57:59
over six months [ __ ] it’s a that’s a ton
58:02
and he might just make a hundred grand
58:03
in commissions yeah right so the groups
58:06
aren’t bad they just weren’t the best
58:09
for my personal business
58:11
so
58:12
i’m giving you the shortcut version to
58:14
say that those groups seem to produce
58:17
one to four leads a month and if you
58:19
think that’s valuable for you then you
58:21
might consider joining one and i think
58:23
that a lot of those groups are real
58:26
estate groups
58:27
and i don’t yeah they tend to revolve
58:29
around the home sale market i don’t want
58:32
to
58:33
paint real estate agents in a bad light
58:36
but some and i’m not going to say some
58:39
half of those freaking creeps are sleazy
58:42
salesmen they are they are and they have
58:44
created a lot of these groups to try to
58:47
suck you in and get free information
58:50
from you to help them make sales yeah so
58:53
if if you’re doing a job like if
58:55
whatever business you’re looking to
58:57
start can benefit from the real estate
58:59
market you’re going to need to learn
59:01
real quick how to identify the good half
59:03
of the real estate agents from yeah and
59:05
i’m not saying like
59:06
i don’t want to paint them all in a bad
59:08
they’re bad brush but but you’re pretty
59:10
accurate that half of them are sleaze
59:12
balls now the other the nice part about
59:14
it is the other half are really amazing
59:16
yeah and i may or may not have punched a
59:18
real estate agent in the face at a bar
59:20
one time
59:21
or maybe two you know i’m just gonna say
59:24
that sometimes those guys are really
59:27
they’re pieces of work thankfully almost
59:30
every real estate agent i’ve worked with
59:32
has been pretty awesome but again i have
59:34
a pretty good [ __ ] meter too yeah no
59:37[ __ ] i can i can sniff out the best yeah
59:39
i’m still friends with him yeah you know
59:41
so we’ll t we’ll check that meter here
59:43
in another six months ultimately
59:46
business networking groups didn’t work
59:47
for me because i’m needing like 60 leads
59:50
per month yeah and it just didn’t work
59:52
so if if one to four leads a month is
59:54
desirable to you then check them out
59:57
um the last thing that we’re going to
59:59
talk about today is social media
60:02
and let’s get it this is an area where
60:04
98
60:05
of businesses do it wrong and now i’m
60:09
not claiming i know the formula to do it
60:11
right
60:12
but i can definitely spot the wrong
60:14
approach
60:15
if you go to any service company’s web
60:18
page or social media page you’re going
60:21
to find the most boring social media
60:24
page you’ve ever seen
60:26
they just don’t get they don’t they
60:29
don’t understand why people go to social
60:30
media i’m gonna tell you right now so
60:32
when i started i would just post on
60:35
facebook hey you know i have an hvac
60:37
company
60:38
and like my posts my posts were that
60:41
right like i’m not a i wasn’t a salesman
60:43
when i started and i was just like hey
60:46
if you
60:47
if you need service work call me right
60:49
that’s all i put on there and i know
60:51
looking back now it didn’t work dude it
60:54
was bad
60:55
it worked
60:56
but it worked
60:58
like ten percent of this you know yeah
61:00
yeah yeah and it was just and they were
61:02
probably people that were gonna call you
61:03
anyway because they were like your uncle
61:05
yes they were gonna yeah it was people
61:08
that were like oh i didn’t realize you
61:09
did that of course i’m gonna call you so
61:12
you know and i learned those lessons
61:14
those first
61:15
that first really that first year or two
61:18
man i was not i was not doing it right
61:22
it can it can be a drain on you so the
61:24
the key to winning on social media is
61:25
and let’s talk about so so i
61:28
i went out on my own with no prep and
61:30
we’ve talked about this before
61:32
but mitch stayed
61:34
with that with his company
61:36
some corporate companies well guess what
61:40
that was in this area that was a huge
61:42
benefit yeah because he knew
61:44
and he had had time to develop a
61:47
strategy that didn’t cost him personally
61:50
you know what i mean and i was being
61:51
paid a salary exactly he didn’t care
61:54
and so
61:55
you know when we talked about those
61:56
things in the early episodes about that
61:59
this is
62:00
a premium example of hey if you are
62:04
going to stay at your job for a while
62:06
this is an area to learn in this isn’t
62:09
one of those areas to hey step back and
62:11
say hey you know what right i’m gonna be
62:13
here for a year
62:14
i’m gonna make my money but i am really
62:17
gonna suck up all this freaking
62:19
information that i need
62:21
this is that area yeah i wish me i feel
62:24
like i’ve had a lot of humble moments
62:26
the last couple of episodes
62:27
but this is one of those
62:30
examples of
62:32
take that information in
62:34
and write it if you got to write it down
62:36
write it freaking or just listen to this
62:38
episode a couple of times
62:40
i’ve i’ve re-listened to episodes on
62:42
stuff that gave me some great nuggets
62:43
over and over again yes but if you’re
62:45
still at work suck that stuff up yeah
62:47
and i i keep pushing this episode longer
62:50
that’s all right i mean i feel like it’s
62:52
really important so the key thing to
62:54
remember is like why do you go to social
62:56
media
62:57
you go to social media because you want
62:59
to enjoy what you’re seeing right you
63:01
don’t go to get lectured on
63:04
how to better care for your hair
63:06
or you don’t get you don’t go to social
63:08
media to get reminded to change your
63:10
furnace filter or to check your water
63:13
quality ultimately you don’t go to
63:16
social media to be sold something you
63:19
don’t subscribe or like a business page
63:22
to be sold their products
63:25
every time they post on social media
63:29
when you log on you want to you want to
63:31
be refreshed you want to take a like a
63:34
disconnect from reality and enjoy right
63:36
sometimes
63:37
so
63:38
why are all these companies doing it so
63:40
wrong
63:42
i don’t know
63:43
it’s you know what they don’t know
63:44
either they don’t know either but it’s
63:46
it’s kind of frustrating so the key to
63:48
winning on social media is to create
63:50
posts that people enjoy and it’s that
63:53
simple
63:54
people don’t in
63:56
most of our crafts that we do are
63:58
incredibly boring
63:59
okay lawn mowing
64:01
boring they’re necessary plumbing
64:04
boring hvac boring electrical
64:07
sucks
64:08
they’re all boring right they’re so suck
64:12
um videography might actually be a
64:14
little well better
64:16
so i when i i don’t know what it is
64:18
about marcus but every time i look back
64:20
he’s on his phone today well you know
64:22
why because he’s because his job is a
64:24
little boring he’s managing things well
64:26
so yeah um
64:28
so the key is to make your social media
64:31
page
64:32
not boring and if you’re a service
64:34
provided company
64:36
there’s a good chance that you the key
64:38
to you winning at social media is to
64:40
never post anything about what you
64:42
actually do
64:44
so
64:45
like for my page
64:46
it’s a plumbing company right we very
64:49
rarely ever post anything about plumbing
64:52
and let me give you an extreme example
64:54
of this idea look at wendy’s the fast
64:56
food restaurant
64:58
do you ever see them post a picture of a
65:00
burger or fries
65:02
no no i love wendy’s by the way
65:05
what do you see them do triple hmm they
65:08
stay incredibly relevant on social media
65:11
because they are the masters of trolling
65:14
and roasting every other social media
65:16
page out there you know what i wish
65:19
i i wish that i had realized it was
65:21
really great because i love starting
65:22[ __ ] yeah and that’s what trolling is
65:24
it’s certain [ __ ] yeah the i mean to
65:27
bring this locally they they recently
65:29
just did something we’re like you know
65:31
comment on our page or whatever and
65:32
we’ll
65:33
you know see if we can roast you or
65:34
whatever
65:35
the the kansas city royals hey next time
65:37
you send that [ __ ] to me well yeah we’ll
65:39
see if we get them going we’re gonna
65:41[ __ ] see what we got we’re in kansas
65:43
city right love me
65:45
casey royals are really good about
65:46
winning world series about once every 30
65:48
years and so the royals commented on
65:52
wendy’s post and said what do you got
65:53
for us
65:54
and wendy said something about i don’t
65:56
know we’re thinking about making people
65:57
wait every 30 years before they’re
65:59
satisfied
66:01
i mean they just destroyed them and and
66:03
that’s what wendy’s is good at so
66:05
um
66:06
and that’s entertaining yeah now and
66:08
that’s why people go to social medias to
66:10
be entertaining and listen wendy’s
66:11
doesn’t need to do it okay i mean in
66:14
this day and age they need to do a
66:15
little bit you just kind of have to stay
66:17
relevant but they don’t have to
66:19
it’s not driving their business but you
66:21
know what for you it might be driving
66:23
some serious business it could generate
66:25
10 10 phone calls
66:28
yeah
66:29
so if you’re a one or two man shop
66:31
that little bit of edge
66:34
that gets you calls
66:36
it could be huge yeah so it could make
66:38
or break it really as we’ve done with
66:40
everything else i’m gonna give you how i
66:42
did it now again oh here we go now for
66:44
you to copy
66:47[Laughter]
66:49
my i had i had five rules for social
66:51
media what are they and and i seem to
66:53
work really well i’m out of papers so
66:55
let’s see what we got so
66:57
rule number one
66:59
was absolutely no more than two to three
67:01
posts per week i’m not post posting
67:03
daily i’m not i would say two two would
67:05
be my max just kind of depends two would
67:07
be my max but i’m just that’s my
67:08
personal preference but i’m not gonna
67:10
overload people with forcing them to
67:11
look at my stuff okay um rule number two
67:14
only post stuff that people will love
67:19
if it’s not great
67:20
do not post it now let’s talk about that
67:22
for two seconds because sometimes you’re
67:24
not gonna know right what people are
67:26
gonna love right you might you might
67:28
think you have to people are going to
67:29
love this write-up i did on furnace
67:31
filters yeah and then you put it on no
67:33
they’re not like nah [ __ ] you bro right
67:36
so go through social media find those
67:38
posts that have tons of shares and tons
67:40
of likes
67:41
and start doing that stuff yeah and i
67:43
can guarantee you it’s not anything
67:45
involved with what you’re doing if
67:46
you’re if if you’re a one-man shop and
67:49
you know that you don’t have the
67:50
personality to do stuff like that maybe
67:52
ask one of your buddies you might have
67:53
to reach out you may just ask one of
67:55
your friends like if mitch ever would
67:56
have asked i have a
67:59
you know i don’t
68:00
this is gonna sound i shouldn’t have
68:01
said anything this is gonna sound like
68:02
i’m tooting my own horn i feel like i
68:04
have a a pretty bright personality and
68:07
if mitch ever would have asked me hey
68:09
what do you think about this i’ve just
68:10
been like yeah did you shoot me straight
68:12
yeah i would just would have told him
68:13
yeah you know or gave him ideas he now
68:15
he didn’t because he’s an ass
68:17
and just do whatever you wanted to do
68:19
but you know
68:21
sometimes you may have to ask yeah your
68:23
friends hey what would you do what do
68:25
you think about this yeah
68:27
uh third rule for me is i rarely ever
68:30
posted about our craft or our trade okay
68:33
okay plumbing is incredibly boring and
68:35
nobody goes to social like nobody wakes
68:38
up going oh i’m going to scroll through
68:39
social media and hope i see some cool
68:41
plumbing posts right
68:42
yeah so rule number four the post must
68:46
add value
68:48
and rule number five
68:50
what do you mean by must add value
68:52
it it must be
68:54
stop scroll worthy
68:56
it must um it must be slightly memorable
69:00
okay not something that they just scroll
69:02
on past right
69:04
and the fifth and final rule is it must
69:06
make people smile
69:09
and i don’t care if it’s like a half
69:11
smile do you mean feel emotion i don’t
69:14
know any emotion it smile like
69:17
like i know when i’m scrolling through
69:18
social media you get to some post where
69:20
it kind of makes you breathe out your
69:22
nose a little bit like
69:23
that’s kind of funny yeah right and you
69:25
get some posts where you kind of crack a
69:26
half smile and then you keep scrolling
69:28
those were like it had to be one of
69:30
those two i’m gonna be honest with you
69:32
so when i when i scroll through stuff
69:33
and i i see things
69:36
the funny things make me stop and i read
69:38
them
69:39
but the sad things make me stop the same
69:42
yeah they do they do you know what i
69:43
mean so don’t do so if you have
69:46
something that is of value
69:48
that’s sad but most of the sad ones are
69:50
like sad happy
69:53
well you know this morning i shared a
69:55
photo of a kid that’s got cancer and
69:56
he’s gonna die in a few weeks and his
69:58
lifelong wish
70:00
was to
70:01
wrestle
70:02
a
70:03
professional wrestler oh [ __ ] yeah and
70:06
i’m not huge into wrestling but um dude
70:09
he’s a kid let him have it yeah no no no
70:11
like i i’m saying that because i can’t
70:13
remember the wrestler’s name hulk
70:14
no no no modern guy uh chris rock
70:18
chris rock
70:19
the rock is what i meant anyway
70:22
here he is in a ring he got his wish
70:24
here he is in a ring and he got to punch
70:26
the wrestler and the wrestler gets
70:27
knocked out and then he gets to lay on
70:28
the wrestler yeah you know and then but
70:30
that’s a smile sad moment but it
70:33
summarizes with like his you know born
70:36
date and death date and the kid ends up
70:37
dying in in terminal cancer took him but
70:40
you’re you’re still like sad happy
70:42
because he got to live out his dream and
70:44
that’s what i meant by
70:46
emotional if it if it pulls me yeah if
70:48
it pulls me one way or the other
70:51
i’ll read it right you know what i mean
70:53
and not only will i read it but if it if
70:56
it really tugs at me um
70:59
sad wise or happy i’ll share it right
71:02
you know what i mean and and i don’t
71:04
share a lot of stuff yep i just don’t
71:06
the so the challenge with these rules is
71:08
how do you win on social media following
71:10
these rules right well you have to find
71:12
other stuff to post about other than
71:14
what you do every day so
71:16
for again how we do it in our business
71:20
we post about our family first program
71:22
our our monthly community involvement
71:24
stuff
71:25
and sometimes that’s up giving updates
71:27
on repairs that we’ve performed over the
71:28
last month sometimes it’s letting people
71:30
know that we have our room and our
71:31
schedule for a few more service calls
71:33
for the next family first day
71:36
another thing that we do
71:38
every wednesday we make a post and and
71:41
it’s summarized with the caption hashtag
71:44
wagon wednesday is this the about the
71:46
dogs yeah i love the dog one so i love
71:48
the furry friends we we partnered up
71:51
with a local dog rescue facility here in
71:53
our area and every wednesday we showcase
71:56
one of their adoptable dogs on our
71:58
facebook page
71:59
and and we
72:01
i i used to back when i had more time
72:04
and i need to get i need to make time to
72:06
do this well let’s hey whoa so we talked
72:08
about this earlier you said hey you know
72:10
sometimes i do it sometimes i do it and
72:12
and er literally in this episode we
72:15
talked about routine yeah and making
72:17
time for what’s important if you’re not
72:19
gonna do it all out i’m calling you out
72:22
you better [ __ ] do it i i need to get
72:24
back to do it i can guarantee it won’t
72:26
happen for the next two [ __ ] do it he
72:28
didn’t do his [ __ ] what’s funny is we’ve
72:30
actually talked about him going out and
72:31
doing something that would be great for
72:32
marcus yeah but so i used to go i used
72:35
to you know
72:36
we already spoke about it
72:38
hey and then you don’t have to put up a
72:40
mitch you have to just kind of do your
72:41
own thing you know what i mean and then
72:43
you could call me i don’t work for mitch
72:45
let’s just call it but i would go marcus
72:47
if he’s gonna buy me lunch and be like
72:48
hey we’re gonna look at some dogs i’d go
72:50
with them you know so so what i did when
72:52
we first started out is i would every
72:54
saturday these these uh this rescue
72:56
facility would meet at a local pet store
72:59
and and they would have like an adoption
73:01
of thon or whatever so i would meet him
73:03
out there and and i would go out there
73:05
and like take selfies with these dogs
73:07
and play with them a little bit and then
73:09
the following wednesday i would take one
73:11
of those photos and i would put my logo
73:13
on it and their logo on it and hashtag
73:15
wagon wednesday and the dog’s name on
73:17
there and i would share it on our
73:18
facebook page and i’d write a couple of
73:19
sentences about you know the height and
73:22
weight that the dog and the dog’s name
73:24
i’ve read a few
73:26
i like them i like seeing them people
73:28
people loved this this was really cool
73:30
so i like seeing them not only did it
73:32
bode well for our social media page but
73:34
we’re batting a pretty damn good average
73:37
on getting these adopt these dogs
73:38
adopted within two weeks of showcasing
73:40
them on our facebook page well and it
73:42
helps that you pick the good-looking
73:44
dogs yeah you know you’re not getting
73:45
the scragglies yeah and sometimes you
73:47
got to pick the right ones when i say
73:49
that i love dogs yeah yeah like i
73:52
yeah i freaking love dogs so
73:54
one other thing that i did for our
73:55
social media page is you know we drive
73:57
around in plumbing service vans i went
73:59
and bought like a tiny little model of a
74:01
plumbing service fan and i stickered it
74:03
up kind of like our vans and i named the
74:05
van piper i haven’t seen piper in a
74:08
while we’re plumbers i know it’s been a
74:09
minute we’re plumbers and so piper
74:11
seemed to fit for a name and then
74:14
i’ll use that like i keep it in my truck
74:16
and so as i’m driving around through the
74:18
various things that we’re getting into
74:20
throughout the day piper piper okay yeah
74:24
okay and and you just now got that just
74:26
getting
74:28
you know so um you know i might place
74:31
that little tiny van on a new water
74:33
heater we installed and and i would take
74:35
a picture of it and i kind of used that
74:38
van
74:39
as a way to kind of showcase some of the
74:41
stuff that we get into but it wasn’t
74:43
really showcasing our plumbing
74:45
um i again hashtag type things i would i
74:48
would use that one under like the the
74:50
idea of like piper goes like all the
74:52
adventures that piper goes on right yeah
74:55
and and if we dug a big sewer line or
74:57
something like that put her on that just
74:59
put her on the like put the put the
75:00
little van on the edge of a dirt clawed
75:02
and take a picture of the big sewer
75:04
stuff going on in the background it’s
75:05
fun being a kid sometimes and it was a
75:07
way to kind of a little bit showcase
75:09
what we did but the focus was on piper
75:11
it wasn’t really on the sewer things
75:13
right so like the the wrong way to do
75:15
that is like taking a picture of a big
75:17
pile of dirt in somebody’s yard that
75:18
looks hideous and looks scary and being
75:21
like oh we fixed sewers too
75:23
right
75:24
like nobody wants to see that but what
75:26
they do want to see is a little cute van
75:27
sitting on a dirt claw and oh look
75:29
piper’s digging a big hole right so i
75:31
like it again don’t showcase your work
75:34
directly but find other creative ways to
75:35
do it and and we know this works um and
75:38
i’m not going to say this is the most
75:39
successful way to do it but i do know
75:41
this works because at the time we’re
75:42
filming the show our facebook page has
75:45
about a thousand followers
75:48
the companies that i’m competing against
75:50
in town um
75:51
they’ve been in business for like 30
75:53
years and they have like 5 000 followers
75:56
right
75:56
i can make a post on social media and
75:59
within a day that post has 20 or 30
76:02
reactions in about 10 or 12
76:04
shares one of these other companies with
76:07
5 000 followers they’ll make a post on
76:09
their social media granted they’re doing
76:11
it wrong they’ll make a post on their
76:13
social media and by the end of the day
76:15
it’ll have like two likes
76:18
and i guarantee you it’s like the
76:19
company owner’s mom and his wife that’s
76:20
liking it
76:21
and and that one guy in the office
76:23
that’s trying to suck up yeah and none
76:25
of the employees
76:27
if your employees aren’t liking your
76:28[ __ ]
76:29
right they’re not happy where they’re at
76:31
so or they’re tired of the [ __ ] you’re
76:32
posting because they think it’s [ __ ]
76:34
right um
76:36
we post original stuff that makes makes
76:38
people feel good that’s that’s how we
76:40
handle it so
76:41
and that’s
76:43
that’s a really good
76:45
i don’t want to say story or example but
76:47
that’s just
76:48
if you’re going to use social media
76:50
that’s how you should do it yeah yeah
76:51
and don’t like if you’re not going to do
76:53
it that way don’t do it yeah and you
76:55
know what if you’re not going to do it
76:56
that way and you are going to just use
76:58
it as a
76:59
as a salesman platform maybe once a
77:02
month you do just say hey we’re offering
77:05
this for this month
77:07
that’s better than just putting a whole
77:09
bunch of crap on there every week right
77:11
right you know what i mean then just
77:13
that’s just that’s just beating people
77:15
to death if you’re not going to be
77:16
creative with it if you’re not good at
77:18
it
77:20
don’t do it every day do it once a month
77:22
say hey this month we’re offering five
77:24
percent off and and leave it at that
77:26
don’t just be beating it into people
77:28
social media can be one of those things
77:30
where it’s going to generate a lot of
77:31
questions and so as we get through this
77:33
next episode episode 9 we’re going to
77:35
have our email address in there where
77:37
you can email some of that stuff and
77:38
i’ve
77:39
and for those listening i’ve been
77:41
promoting for questions for two episodes
77:44
yeah so and i’m i’m letting mitch have
77:46
this one yeah but when when they do
77:49
start coming in i mean i’m gonna go
77:51
through every one right i want to see
77:53
everyone that comes through and if i if
77:56
we can
77:57
i’m going to answer everyone yeah
77:58
because i want to i want to feel what
78:02
what people are needing
78:04
i want to know what they need yeah so
78:07
you know stay tuned in that next episode
78:09
because that’s where we’re going to
78:10
release that email address where you can
78:11
send in some of those questions and
78:12
we’re more than happy to look at some of
78:14
those and if we can offer you some
78:16
advice on some of your social media
78:18
concerns or questions
78:21
we’re more than happy to help if if we
78:22
have some if we feel we can add value in
78:24
that area and have we given out the
78:27
website yet
78:28
no no we’re gonna do that in the end of
78:30
episode nine two we’re gonna wait and
78:31
we’re gonna wait until the question yep
78:33
and answer it it’ll all kind of come in
78:34
that same that same thing so
78:37
guys that uh uh that pretty much wraps
78:39
up today’s show on waking up doing work
78:42
and repeating that work and then also
78:43
business network longer episode than we
78:45
thought but that’s okay a little longer
78:47
but again these core episodes there’s so
78:49
much value in there we just got to get
78:50
it you just got to get it through there
78:52
once we i think what we’re going to do
78:54
is once it gets over an hour we’re going
78:55
to make mitch take his shirt off and
78:56
we’ll see how much longer it goes it’ll
78:58
drop pretty quick
78:59[Laughter]
79:00
so
79:01
remember if you’re liking what you’re
79:03
hearing on the show please do us a favor
79:05
and help share the void with anybody
79:06
else you might think uh that’s
79:09
considering starting their own company
79:10
yeah it can be pretty scary to watch
79:13
some of these um some of these people
79:15
try to just wing it on their own and and
79:17
they’re gonna go down the wrong path so
79:19
um if you know of anybody or if you see
79:21
of anybody on social media asking those
79:23
kind of questions shoot them a link to
79:25
the show either if they’re asking on
79:27
social media just drop it in the
79:28
comments but uh um if you know of
79:30
anybody personally shoot them a text or
79:32
something with a link to the show that
79:34
is that is the absolute best way to to
79:36
share this with as many people as
79:38
possible so
79:39
um remember that we’re on spotify and
79:42
youtube and apple podcasts and a couple
79:44
other platforms out there but uh can i
79:46
can i thank the people that have watched
79:48
so far yeah we have had
79:51
you know what a tremendous
79:53
you know
79:54
we’re a week into this
79:56
we’ve got some really our our shows
79:58
dropped about a week ago and we’ve got
80:00
some really really good stuff going so
80:02
far yeah and so thank you for watching
80:05
thank you for listening on spotify thank
80:07
you for sharing
80:08
it um i didn’t think to be honest that
80:12
uh we’d have this many views so far
80:13
right so thank you and keep sharing keep
80:16
watching we love you guys you know yep
80:19
i mean that’s really all we can say yeah
80:21
yeah we’ll be uh we’ll be back soon with
80:23
a that episode nine where we’re going to
80:25
wrap things up on that poor adversity
80:27
getting the q a getting some guests
80:29
going on yeah then excited about it
80:30
that’s when this show starts to get real
80:32
fun i love it all right thank you guys
80:34
we appreciate it we’ll see you guys soon
80:35
love you