The Void #8 ** Core Episode ** Wake up/Do Work/Repeat, Networking Groups, Social Media – February 07, 2022

00:00[Music] 00:04
hey everybody and welcome to the void a
00:06
show dedicated to filling the void
00:08
between being an employee and becoming
00:10
self-employed most people refer to
00:12
starting your own company as taking the
00:14
leap as if they are blindly jumping off
00:16
a cliff and into the unknown
00:18
this show is here to help show you that
00:20
it doesn’t have to be that way i’ll
00:22
share with you the process that i used
00:24
for starting my company and you too can
00:26
be on your way to starting your very own
00:28
service based company
00:30
we will work through some common issues
00:32
that are preventing you from starting
00:34
your company and fulfilling your own
00:36
true potential
00:38
as always if you like what you’re
00:39
hearing on the show please do us a favor
00:42
and help share the void with somebody
00:44
who might also be wanting to start their
00:46
own company
00:47
we saw an opportunity to help others
00:49
understand that self-employment is well
00:51
within your reach and just as our
00:54
businesses have grown organically and by
00:56
word of mouth we want the show to grow
00:59
the same way
01:00
it takes two things for that to happen
01:03
we have to put out great content and you
01:06
have to help share our valuable message
01:09
so as you encounter people that are are
01:12
considering starting their own company
01:14
please do us a favor and shoot him a
01:16
link to our show
01:18
or if you see these people on social
01:20
media please drop a link to the show in
01:23
the comments of their question on social
01:26
media
01:27
um i am mitch medley the host of the
01:29
show and with me as always is david
01:31
hilton mitch what’s up buddy what’s
01:32
going on man oh nothing you know i’ve
01:35
made it to what episode is this eight
01:37
this is episode eight one episode at a
01:40
time you haven’t been fired yet yeah
01:42
marcus has been taking really good care
01:44
of me how’s it going y’all yeah i’m
01:45
doing great so we got marcus back there
01:47
behind the camera yeah and and for those
01:50
of you who aren’t listening on or
01:52
watching on youtube
01:54
marcus is behind the microphone is he so
01:57
behind this half the times he’s asleep
02:00
he’s back there on facebook he’s back
02:02
there texting his old lady yeah oh yeah
02:03
you know
02:04
but he’s
02:05
i mean he’s actually working yeah that’s
02:07
okay yep i try but no i’m i’m i’m doing
02:10
great mitch yeah doing great good
02:12
good deal we’ve started to compile some
02:14
serious episodes here and yep i feel
02:16
like every time we do one it’s just a
02:18
little better than first yeah so i want
02:20
to uh
02:21
you know we’re gonna get into uh wake up
02:24
do the work repeat
02:26
in this one on this episode
02:28
which is episode eight but i i wanna go
02:30
through you know what we’ve done so far
02:33
so
02:34
you know episode one was more of
02:36
the why the vision the
02:39
the reason you’re starting your company
02:41
um and then we got into the
02:44
uh
02:45
the actual preparation adversities so
02:47
number one was personal finance prep and
02:49
that was episode two yep um
02:52
preparation adversity number two was
02:53
business finance prep that’s episode
02:55
three
02:56
um preparation adversity number three
02:59
systems prep and that is episode
03:01
four five and six yep because there was
03:03
so much [ __ ] to go through it’s a lot
03:05
you know what though but it’s important
03:07
it was important and i don’t you know
03:09
i’ve gotten we’ve gone far enough now
03:12
that i’ve been able to go back and and
03:15
watch those
03:16
and
03:17
you know they actually go really smooth
03:20
and the
03:21
the amount of information that’s
03:23
easily easily obtained in those is is
03:27
better than i thought it was going to be
03:28
yeah episode four five and six is like
03:30
three hours but
03:33
that’s three hours of solid content that
03:35
by the time you put in the work of doing
03:37
all of that yeah there’s you are almost
03:39
guaranteed success man there is a lot of
03:41
good stuff in there and those and and we
03:43
haven’t opened up to q a yet but when we
03:46
do we’re gonna
03:47
a lot of those questions are gonna be
03:49
you know from that on that and we’ve
03:51
talked about
03:53
you know maybe given some
03:55
free consultation
03:57
and we’ve kind of kept those back those
03:59
ideas back and forth about on the
04:00
website what we’re going to do and
04:03
i think those were good ideas you’ve had
04:05
that we’ve talked about off
04:07
i say off air you know the podcast
04:09
you’re not live but right um and and
04:12
we’re going to give people opportunities
04:14
for that but like i said this is
04:16
um
04:17
we just did
04:18
the first episode of beginning
04:21
adversities which is number four
04:23
can community involvement work and that
04:25
was episode seven and that was really
04:26
good there was a lot of good stuff in
04:28
that some solid stuff in that one but
04:30
today we’re gonna do uh beginning
04:32
adversity step five
04:34
wake up do work repeat and then after
04:36
this we’re gonna have one more of the
04:38
core episodes left and that’s gonna be
04:40
beginning adversity number six
04:42
uh or number three but number six is
04:45
evaluate performance make adjustments
04:46
and improve yep and then yeah it’s just
04:49
the sixth overall step it’s the third
04:51
beginning adversity and it’s in the
04:53
ninth episode that’s why i have to say
04:54
all that so that you straighten
04:56
everybody out because it’s just so much
04:57
stuff
04:58
but
04:59
you know
05:00
and after that

05:01
you know if you come in on episode 200
05:04
all you need to go do is go back and
05:06
listen to those first nine and then come
05:09
back to 200. yeah i mean you can listen
05:11
to the other ones yeah but it’s not that
05:13
big a deal but but these first nine
05:15
episodes are really important yeah so
05:18
basically
05:19
to remind people the layout of the show
05:22
we’ve got these nine episodes that cover
05:24
these six core adversities that you need
05:26
to overcome if you want to be successful
05:28
and then once we get beyond these nine
05:31
episodes
05:32
the whole remainder of the show is real
05:35
life application of those in a case by
05:38
case environment and we’re going to
05:39
handle that in two ways one is going to
05:41
be like question and answer type stuff
05:43
where people will be able to email in
05:44
questions and we’re going to help use
05:46
those nine core adversities to answer
05:49
your questions and another is we’re
05:50
going to bring on guests of the show and
05:52
these guests are going to be
05:54
newer into business and they’re going to
05:56
be discussing areas where those core
05:59
adversities helped them and area because
06:02
keep in mind nobody really knew these
06:04
core adversities until we came up with
06:05
them and so they’re going to be
06:07
discussing like areas where they
06:08
struggled starting in business where
06:09
they could have benefited from these
06:11
core adversities yeah and then areas
06:12
where they did really well that
06:14
ironically will tie back to these core
06:16
adversities so we can show the
06:17
importance of them the diversity of the
06:20
guests
06:21
is going to
06:22
really tie a lot of this together yes
06:25
and you know we’ve had
06:28
a lot of discussions
06:30
mitch is service based i’m service based
06:33
and we’ve tried to kind of you know drag
06:35
other things into it we’re going to have
06:36
some ladies on this show
06:38
as guests
06:40
that are going to have a whole another
06:42
experience and what we had
06:45
a lot of what they had to go through is
06:48
in what we’ve talked about and a lot of
06:50
it it’s going to be different yeah and
06:52
those are going to be
06:54
very valuable insight
06:56
as we move forward and
06:59
not only is it going to be entertaining
07:00
to hear what they have to say but it’s
07:02
going to be extremely educational and
07:04
i’m i’m really looking forward to the
07:06
questions
07:08
and the guests yeah
07:10
after we get past these next couple
07:12
episodes yep
07:13
yeah it’s going to be it’s going to be a
07:14
lot of fun so we’re actively seeking out
07:17
newer self-employed people
07:20
that do things that we have never done
07:22
before and so
07:24
um you know maybe window tinting maybe
07:26
hair cutting maybe gym ownership maybe a
07:29
restaurant ownership there’s
07:31
there’s
07:32
endless possibilities
07:34
but all of these people will have unique
07:36
challenges and it doesn’t mean like
07:38
let’s just take
07:39
they’re not wrong right they did isn’t
07:41
wrong no no it’s just they’re they’re
07:43
successfully in business right now so
07:45
they’ve overcome them in some ways
07:46
they’re gonna be guests that just have
07:48
different stories yeah and and when we
07:50
get what’s gonna be really cool i think
07:52
is
07:53
so when we have guests on and we’re open
07:55
to questions and people ask those hey i
07:59
saw that you had
08:01
jennifer on i’m just picking a name yeah
08:03
yeah
08:04
um could you get a ques i have a
08:07
business that’s the same
08:08
i have this question i will see i
08:13
i will seek out that answer for you
08:15
you know i’ll contact her and say we
08:17
might we might reach out to jennifer and
08:18
say hey how do you solve this yeah what
08:20
do you we had a question what do you
08:21
think yeah you know and if she gives us
08:23
an answer we’re gonna give we’re gonna
08:25
put it right out here and say hey this
08:27
is what she said yeah again the whole
08:28
basis for this show is to help you cross
08:31
that void from employee to
08:32
self-employment and to to make your path
08:35
a little bit more known we can’t do the
08:37
work for you you have to do all the work
08:40
but we can eliminate some of the
08:41
guesswork and a lot of the guesswork and
08:44
so
08:45
uh that’s the objective of the show and
08:47
and this process works for almost any
08:49
service-based business out there
08:52
so
08:53
um yeah i didn’t mean to get off tangent
08:55
no you’re fine you’re totally fine let’s
08:57
uh let’s move forward so um
09:00
today’s episode is on the second
09:02
beginning step and again to remind you
09:05
the beginning steps are what are doing
09:06
what we’re doing after we’ve started our
09:08
business
09:10
you can prepare for them beforehand but
09:12
but these are these are done after you
09:14
start
09:15
and today’s step is wake up do work and
09:17
repeat
09:18
now
09:20
the modern day lingo for this would be
09:23
hustle and grind but i can’t you’re
09:26
gonna bring that back
09:27
those yes i’m gonna bring it up because
09:29
they’re the most overused words ever and
09:32
they’re so watered down in their
09:34
importance you know i was thinking about
09:36
this the other day
09:38
i when i started as a plumber
09:41
i was always known for like running to
09:44
the truck and then running back to the
09:46
job and running to the supply trailer
09:48
and running back to the job and people
09:50
would they’d look at me weird
09:52
and and i i used to quote unquote hustle
09:56
everywhere right well when i started in
09:58
plumbing 20 years ago you had to hustle
10:00
hustle meant something different
10:02
yeah muscle mass muscle speed with ex
10:05
like expeditious movement hustle meant
10:07
more like it does to in sports now yeah
10:10
like you hustled and ran harder than the
10:12
next game right you know what i mean and
10:14
i was grown up under the idea that what
10:16
you lacked in knowledge you made up for
10:18
in hustle or effort so yeah if i didn’t
10:21
know what i was supposed to be getting
10:23
from the trailer i would at least make
10:25
that trip as quick as possible if i
10:27
didn’t put the effort in yeah to shave
10:30
as much time as you could and
10:32
unfortunately now hustle means something
10:34
completely different and half the time i
10:35
hear people talk about hustle i think
10:37
they’re scamming people well it’s
10:38
because kids are now they think hustle
10:41
is regular work right you know no right
10:44
no you have no freaking idea right
10:47
so that’s why we specifically did not
10:50
use those words entitling this episode
10:52
yeah we talked the basic fundamentals
10:55
waking up doing the work and repeating
10:58
that day in and day out so
11:01
you’ve you’ve done all the prep steps
11:02
you’ve solved your community uh your
11:05
community involvement piece right you’ve
11:07
identified what you’re gonna do there
11:09
your company basically at this point
11:10
your company is off the ground yep
11:12
you’re starting you’re involved in the
11:14
community and you’re really starting to
11:16
great to gain traction
11:19
uh with service calls with work coming
11:22
in and you have to dedicate yourself
11:26
to getting into a routine and doing that
11:29
work every day yeah so so now the real
11:32
work begins yeah and it sounds silly
11:35
because you’ve put in a lot of work up
11:36
till now but now the actual physical
11:37
work begins now you have to do the task
11:39
over and over and over so it’s time to
11:41
put all the preparation and good public
11:43
relations work to use
11:45
um this is the part you’ve been waiting
11:47
for right this this is literally the
11:48
part you’ve been dreaming of for so long
11:50
to get to the work right now you get to
11:53
make customers happy it’s the part where
11:55
you get to make your community better
11:56
it’s the part where you’re starting to
11:58
make
11:59
money so you’ll soon find that the
12:03
excitement of those first few weeks will
12:05
provide you with enough energy to carry
12:07
through and it should
12:09
it’s very exciting to get started in
12:10
your business and and it’s very exciting
12:12
to actually get moving
12:15
but let me be the in and i’ll be the
12:17
first to congratulate you on that i mean
12:20
seriously congratulations it’s awesome
12:22
yeah i’m i’m looking forward to when
12:25
people start sending stuff in that says
12:26
hey thank you i yeah i used your method
12:29
and now i’m off hey
12:30
hey man that’s gonna be really cool
12:32
you’ve done a lot of work to get here
12:35
right like for us it’s
12:37
eight episodes of talking for you
12:40
it’s been six months of work right good
12:42
job man right thank you good job nice so
12:46
to i’m gonna i’m gonna borrow a great
12:47
line from one of my favorite movies
12:49
shawshank redemption of course you are
12:51
um if you’ve made it this far
12:54
you’ll travel a little more
12:57
a lot more actually
12:58
making it here is definitely a milestone
13:00
however your journey is just now
13:03
officially beginning yeah it’s time to
13:05
start doing the thing multiple times a
13:07
day six to seven days a week for the
13:09
next six months no coasting no days off
13:13
no slowing down
13:15
remember that life isn’t designed to
13:17
give you what you want or what you need
13:19
life is designed to give you what you
13:22
deserve and so putting in the time and
13:24
effort day in and day out allows the
13:27
platform for you to deserve success
13:31
taking care of your community allows you
13:34
to deserve success
13:36
you don’t deserve success if you’re new
13:38
into self-employment and you’re already
13:40
only working three days a week
13:42
you don’t deserve success if you’re only
13:45
working half days
13:46
and mitch isn’t saying that
13:49
you have to work seven days of 12 hours
13:52
days no of 12-hour days sorry um
13:56
you know he’s saying
13:57
um
13:59
you got to put in the work when the
14:00
work’s there to take yeah you gotta make
14:02
hay when the sun shines you gotta you
14:04
gotta work those 40 hours yeah you know
14:06
yeah don’t don’t think you’re gonna work
14:08
20 right you’ve already done the hard
14:10
freaking part yeah now all you have to
14:13
do is this stuff that you know how to do
14:15
yeah and and for a lot of guys it’s easy
14:18
because
14:19
they will realize oh man
14:22
i’m here i’ve done all this stuff i
14:24
didn’t know how to do i’ve overcome so
14:26
much
14:27
and now i’m to the point where i’m doing
14:29
what i already knew how to do right so
14:31
get out there and do it yeah and and
14:34
i’ll be the first to tell you it’s not
14:35
easy i mean i recently just did all this
14:37
of course it’s not easy it’s not easy to
14:38
wake up every day and put forth that
14:40
effort it’s not easy to wake up on the
14:42
saturdays where you’re used to being off
14:44
and put forth that effort it can be
14:47
exhausting however
14:50
one of the key pieces of this whole show
14:53
is on a service-related business you
14:55
should be able to pay off all of your
14:57
startup costs within the first six
14:59
months and that should be your goal and

15:02
and that’s why this step is in there for
15:04
six months so
15:06
the goal of this step is that at the end
15:09
of the six month period you’re staring
15:11
at a debt-free business with a bank
15:13
account that is growing in value every
15:16
month so you need to push through the
15:19
struggles
15:20
and wake up do the work and repeat that
15:23
and everything don’t
15:25
and don’t
15:27
waste
15:28
the work that you’ve already put in
15:31
right by not continuing on yeah you know
15:33
what i mean you have done if you have
15:35
done what we said to do
15:37
and what we’ve talked about and you’ve
15:40
put in
15:41
you know six months of i took care of my
15:44
own personal finances i have my business
15:47
plan in place
15:48
i had the money to do it i didn’t have
15:50
to borrow the money
15:51
you know and i i i got my llc out there
15:55
and i’ve done all this work to do it
15:56
don’t let yourself down right you have
15:59
done the work so just
16:02
just keep on going man yeah you are the
16:05
the crest is here and you’re right here
16:07
at this point if you followed our steps
16:09
and you are i mean you’re ready to do
16:11
something special don’t give up right
16:14
the
16:17
as newer businesses you’re not going to
16:19
like open your doors and immediately
16:20
have a full schedule no and so
16:23
doing unless you’re just you could be
16:25
fortunate i mean things could happen if
16:27
you do congratulations that’s amazing
16:29
yes so
16:30
most people won’t and and those days of
16:33
less than full schedules is going to
16:35
vary depending on how well you interact
16:37
with your community don’t be discouraged
16:39
don’t be discouraged don’t be
16:40
discouraged so you’re still doing the
16:42
right thing when i started hours i
16:44
didn’t know how long it was going to
16:46
take me to have a full schedule and so
16:48
what i came up with was
16:50
again this is on the the you know wake
16:52
up do work repeat mantra
16:54
is i wanted to be doing plumbing work
16:56
every day that was our business
16:58
but if i didn’t have calls to do
17:01
plumbing work every day i sure as heck
17:02
wasn’t going to be sitting at home
17:04
flipping through tv channels like hoping
17:05
for the phone to ring so
17:08
i made a commitment to myself that i
17:10
would work six days a week for the first
17:13
two months okay now this isn’t a notable
17:16
commitment six days a week two months
17:18
it’s not like no it’s not like i’m
17:20
killing myself man but but these days
17:22
were gonna be
17:23
full
17:24
days
17:26
these days where i was gonna be away
17:27
from the house not not in my home from
17:30
eight to five and i was going to be
17:32
either running calls or doing things to
17:35
generate work i was going to either be
17:37
doing work or hunting work yeah and
17:40
those two things alone can i give you an
17:41
example so when i i did the same thing
17:43
when i started so if i didn’t have calls
17:45
what i did
17:46
was i went to a lot of local small
17:51
restaurants
17:52
or bars or really small grocery stores
17:56
for refrigeration work
17:58
you know my time and i you know i just
18:00
went in there and said is the manager
18:02
here
18:03
you know who’s in charge and and i
18:04
didn’t i wasn’t pushy i just went in
18:07
there and said hey
18:09
i’m
18:10
you know started doing refrigeration
18:12
work in your area yep here’s my business
18:14
card if you’re i said i’m not looking to
18:16
take your guy’s work but if something if
18:19
he falls through
18:20
or you can’t get a hold of him i’d be
18:22
happy to have your business yeah and it
18:25
took literally 15 minutes yep and it’s
18:28
amazing how many businesses you can go
18:30
to
18:31
when you have an extra
18:33
two or three hours a day right if you’ve
18:35
got two hours it doesn’t have to be a
18:36
lot of stuff right you know you may have
18:38
to go to 15 to get two calls with those
18:41
two calls
18:42
you know they can turn 15 calls right
18:46
so
18:47
my my thing
18:49
same same idea um yeah i would either
18:52
run calls but if i didn’t have calls to
18:54
run i had made up some like little door
18:56
hangers that i would hang on people’s
18:57
doors door hangers and so i would walk
18:59
neighborhoods and hang door hangers
19:01
myself
19:02
um are you talking about just around
19:05
like in your in the core service area
19:07
that i was that i was trying to target
19:09
and the door hangers you know they had
19:10
some great offers to help you know
19:12
entice coupons well you’re trying to
19:14
bolster businesses yeah yeah um every
19:16
time i parked my work van i would park
19:18
in like the most obvious and viewable
19:20
spot ever so even like so we’d go to
19:23
like walmart for something and i didn’t
19:25
park up by the door i’d park out of the
19:26
outlet where like the travel lanes are
19:28
where everyone was driving by yeah if if
19:30
we would go out to eat i wouldn’t park
19:32
up close to the restaurant i would park
19:33
out by the main road and back the truck
19:35
out there so everybody can see it
19:36
everyone’s thinking why didn’t you take
19:37
your personal why why
19:39
right i’m i’m it’s trying to get some
19:42
advertisements so and we talk about this
19:44
in the episode right before this one the
19:46
community involvement work this is the
19:47
same thing yeah you know take that truck
19:50
out yeah advertise when you’re out there
19:52
i made i had two sets of business cards
19:55
um when i started our business now
19:58
um
19:59
side tangent here
20:01
when you’re making inside changes i’m
20:02
bad about it i just jump in whenever i
20:04
feel like when you’re making business
20:06
cards
20:07
do not
20:09
put the fact that you own the company
20:12
there’s this there’s this problem out
20:14
there where people start a company and
20:16
it’s like they start the whole company
20:18
just so they can make a business card
20:19
that that says founder or ceo or owner
20:23
or some brag worthy crap on there and
20:26
that’s not what you want on a business
20:28
card
20:29
you want your business card to say your
20:31
name and your
20:32
like
20:33
realistic position in the company so
20:36
even if you are the owner of the hair
20:38
salon just put you want to put your name
20:40
and lead stylist or lead barber like my
20:43
business cards literally say my first
20:45
name the company’s named after my last
20:47
name right yeah so i don’t even have my
20:50
last name on the business card it says
20:52
mitch and then it says master plumber
20:54
and that’s all it says now let’s let’s
20:56
talk about that for a second so when i
20:57
started my company i put owner online
21:00
right you know what i mean and and and
21:02
mitch is right okay this is a humble
21:04
moment for me it’s you know and we’ve
21:05
talked about that before you know i did
21:07
that and i didn’t do it
21:09
out of pride i just did it because
21:10
that’s what i thought everyone did it’s
21:12
what everyone thinks you should do and
21:14
and i did it now
21:15
i’m gonna be honest did it hurt me i
21:17
don’t know
21:18
did it help me i don’t know the thing is
21:20
people behave different around when they
21:23
think they’re around the owner than when
21:24
they think they’re sometimes
21:25
sometimes and and in certain situations
21:28
i think it helps you in an other
21:30
situation it hurts you so it’s probably
21:33
better to be neutral like you’re talking
21:35
about if i need them to know i’m the
21:37
owner i can simply tell them yeah
21:39
exactly so
21:40
but when i’m going into customers homes
21:41
i handle my business card and it just
21:43
says my name and i’m gonna say 90 of our
21:46
customers don’t know i’m the owner they
21:49
probably think it’s my dad that owns the
21:51
company and that you know what totally
21:53
fine yeah i get a lot more candid
21:55
conversation with them yeah because they
21:58
think i’m a real employee rather than
22:00
the owner and that’s another you know we
22:02
talk about this early and this is a
22:04
different style of gut check yeah but
22:06
it’s a more of a pride check
22:09
don’t be so prideful
22:10
that you hurt your business right you
22:13
know what i mean right don’t have your
22:15
chest out yeah your chest out is not
22:17
going to help you that goes back to the
22:18
like the whole work truck thing too
22:20
flashy of a work truck thing is going to
22:21
turn you’re not getting kind of the same
22:23
thing and
22:24
and being home we’ve talked about about
22:26
this 50 times
22:28
being humble
22:29
and being real and not setting off
22:31
someone’s [ __ ] meter and and and
22:34
doing those things
22:36
all that does is help it makes you
22:39
genuine yeah it it it helps your
22:42
customers feel cl is gonna sound stupid
22:45
closer to you yeah you know what i mean
22:47
and that’s what sales are really about
22:49
yeah yeah they want to do business with
22:51
somebody they feel comfortable with and
22:52
they don’t always feel comfortable doing
22:54
business with the owner yeah and you
22:55
know what if they feel comfortable with
22:57
you
22:58
and you’re being genuine that benefits
23:00
you and them yeah
23:02
so another thing that i did was i had
23:04
another small stack of cards made up
23:06
that were like the shape of business
23:07
business cards
23:08
but they were like a dollar off coupon
23:10
my mine happened to be 50 off coupon
23:13
nice and and what it was was it was like
23:16
a service appreciation thing and i would
23:18
hand them out to anybody that i received
23:21
really good service from
23:23
and so if i went to a restaurant and i
23:25
got like great service from the
23:26
bartender i would pay my taxes or
23:28
whatever yeah yeah i would pay my tab
23:30
um or pay her a check and maybe throw a
23:33
few extra dollars on it oh if it was
23:35
good i always tip one yeah but then i
23:38
would slide one of those cards in there
23:39
and the card simply said something to
23:40
the effect of like at our company we
23:43
value great service and we received
23:45
great service from you so in exchange
23:47
for that here’s a 50 off coupon
23:50
for your next plumbing call with sm with
23:53
smedley plumbing and you know what that
23:54
doesn’t that’s
23:56
i’ve heard about guys doing that before
23:58
but that doesn’t
24:00
i’m going to lose my train of thought
24:01
here
24:02
the but that makes them think they’re
24:04
not
24:05
shoving a coupon down my throat to get
24:08
my business because the guy just tipped
24:10
me
24:11
really well
24:12
and if i don’t call him who cares right
24:15
you know what i mean if that’s just like
24:16
it’s passive but it’s also with intent
24:18
because i’m acknowledging i received
24:21
great service from you and if you would
24:23
like to receive great service from your
24:25
plumber call us and it doesn’t put
24:27
pressure on them right because of the of
24:29
the generous tip you left there yeah
24:30
it’s passive yeah very very passive
24:32
which is
24:34
really how you are yeah
24:37
yeah just passive and direct at the same
24:38
time yes exactly so um in episode one we
24:42
talked about setting um the the million
24:44
million-dollar goal but not for the
24:46
million dollars but rather for the
24:48
person you become along the way the
24:50
millionaire mindset yeah you know we
24:52
haven’t talked about i don’t think we
24:53
talked about the last episode which is
24:55
okay yep you know but that’s really what
24:57
we’re that’s part of your success is
25:01
developing that millionaire mindset yeah
25:03
and and and all of this stuff kind of
25:06
you know tunes into that yeah the the so
25:09
this these first few months of your
25:11
company’s existence um you’re living
25:13
that example of becoming that
25:15
millionaire mindset person
25:17
a millionaire is efficient effective
25:19
connected generous active and consistent
25:22
and so for me
25:23
i was behaving i like it yeah i was
25:27
behaving like a millionaire
25:29
long before i became one i’m still not
25:31
one yet but i will be one day
25:33
um i found
25:36
i found the easiest way to push through
25:38
the exhaustion was to have some form of
25:41
a daily routine this this won’t work for
25:43
everybody it worked really well for me
25:45
um
25:46
it’s not like a process or a procedure
25:49
but just more a simple routine that gave
25:51
me an opportunity to sit down each day
25:53
and realize the successes of the day in
25:55
the week and the month
25:57
previously we talked about daily and
25:59
monthly tracking sheets
26:01
and we’re going to actually talk more
26:02
about those in the next episode
26:05
but
26:05
i was plugging in the information those
26:08
every evening for me the evenings um
26:12
they were they were my place to go out
26:14
to work and then come home
26:16
and kind of like disconnect from the day
26:18
at work so i would come home
26:20
and and plug in the information of those
26:23
sheets just before i went to bed
26:25
so you’re talking about you came home
26:28
you had dinner you
26:30
relaxed a little bit and then kind of
26:33
you plug that information in as a way to
26:37
disconnect yeah so from
26:39
and for your mind up
26:41
to to finish that day off yeah a lot of
26:43
people knew are in the business they’re
26:45
so anxious they’re so excited they can’t
26:46
sleep and because they don’t really know
26:49
what they’re doing they’re running dark
26:50
and we talked about in our previous
26:52
episode running a marathon with without
26:54
knowing where the finish line is
26:56
if you don’t have some of this stuff in
26:57
place you’re so anxious because you
26:59
don’t know what success looks like
27:01
and so having those sheets and making
27:04
sure to plug those sheets in every night
27:06
and plug the information into them every
27:08
night allowed me to go to bed
27:10
with confidence of knowing exactly where
27:12
i was and a clear mind yeah having a
27:15
clear mind and
27:17
you know this is we’re going to talk
27:18
about that here a little bit but those
27:22
being able to
27:24
disconnect from work
27:26
and have
27:27
a
27:28
a clear mental picture of the next day
27:30
without having the previous day drag on
27:33
you
27:34
so that you can
27:35
rest easy that night is huge because if
27:40
you’re not and you’re up half the night
27:42
thinking about all that stuff and you’re
27:44
not getting good rest you’re you’re not
27:47
good to anybody
27:48
at that point yeah you have got to have
27:50
balance in your life and we’re going to
27:53
go into some of that right now but you
27:55
know that’s kind of where we’re moving
27:57
yep
27:58
yeah my daily routine was i would
28:01
typically wake up at 4 30 each day now
28:03
i’m not saying anybody has to do this
28:05
let’s let’s talk about that for just two
28:07
seconds i haven’t been up before 6 30 in
28:09
like two years yeah so it’s different
28:11
for everybody yes i’m just gonna let you
28:13
know my routine yes and and don’t think
28:16
i i just feel like when sometimes and i
28:19
know lots of guys are like you they get
28:20
up early they’re just early risers and
28:22
that’s great yeah but don’t market
28:24
you’re just like marcus our producer oh
28:26
no he’s a night owl
28:29
yeah he is on the opposite yeah so don’t
28:31
feel like if you don’t i just don’t want
28:33
people to
28:35
hear 4 30 and think
28:37
i can’t be successful because i don’t do
28:39
that no
28:41
you can make it work yeah you know when
28:43
i did uh when i worked for an hvac
28:46
company doing new construction every day
28:48
it wasn’t 4 30 but it was 5 30. yep you
28:51
know i got up at 5 30 every day and you
28:53
just i had to make it work
28:56
and and you can
28:57
you can make yourself do certain things
28:59
for a certain amount of time but if it’s
29:00
killing you
29:02
and you need to adjust your schedule so
29:04
that you’re comfortable you need to do
29:06
that rest is important yes
29:09
and look lots of people will
29:12
and i’m gonna use your
29:14
company just as an example
29:17
a lot of people are okay with seven
29:19
o’clock clock service calls p.m
29:22
okay so if you start your day a little
29:24
later
29:25
it’s all right yeah okay i’m getting
29:27
ready to hire a guy that’s gonna start a
29:29
little later and work a little later
29:30
exactly so don’t feel like when when
29:33
people say and a lot of guys do it if
29:35
you and mitch isn’t saying this at all
29:37
if you don’t get up at four you ain’t
29:39
gonna freaking man that’s bull that’s
29:41
not true nope but for mitch getting up
29:43
at 4 30 and having that routine every
29:46
day that’s important for his success
29:48
yeah so and whatever your routine is you
29:51
need to stick to it because it’s
29:53
important for your success yeah my my
29:56
routine was i would wake up at 4 30
29:57
every day i would head to the gym and
29:59
i’d work out from five to six
30:01
i would come home and spend 30 minutes
30:03
or so reading or writing
30:05
then i would you know shower get dressed
30:07
and eat breakfast and and then i would
30:10
scan through the service calls that we
30:12
had on the board that day and i would
30:14
also look a couple of days ahead i
30:16
wouldn’t look too far ahead
30:17
but i would look a day or two ahead
30:20
just so that i was aware if i had a
30:22
larger job coming up i didn’t want to be
30:24
like that day getting surprised at that
30:26
larger job
30:28
um jobs that might need more material
30:30
that i stocked on the truck and stuff
30:31
like that yeah you got a plan you got to
30:33
have a little time to plan certain
30:34
things yeah
30:36
i would arrive at my first service call
30:38
at 8 to 8 30 in the morning i would
30:40
typically run three to four service
30:42
calls a day some days i would run more
30:44
some days less
30:46
some days i’d work on one job all day
30:48
long
30:49
or several days for that matter it just
30:50
kind of depends yeah if you’re doing a
30:52
service replacement
30:53
and and that thing’s you know 300 feet
30:56
long yep they’re you know out in the
30:58
country maybe it’s gonna take a while
31:00
yeah but i always follow the same
31:03
morning routine that routine gave me a
31:05
home base it was a consistent starting
31:07
point each day so that no matter how
31:09
crazy the day was going to be
31:11
i started from the same place every day
31:14
as a service plumber once we get out in
31:16
the field our days are wildly
31:18
unpredictable so having a consistent
31:20
morning routine was important
31:22
now for my evening routine
31:24
when i got home from work all day
31:27
i would always make sure to eat dinner
31:30
and have meaningful talks with my family
31:32
with my kids and with my wife
31:34
um
31:36
this
31:37
this is can be easy for new business
31:39
owners not to make time for their family
31:42
it’s it’s the general aura out there
31:45
it’s an easy scapegoat to say hey i’m
31:46
starting a company i’m starting a
31:47
company i’m busy i don’t have time for
31:49
family right no i like the whole reason
31:51
i started my company was so that i would
31:53
have more time with my family and let’s
31:55
get this gets back to um
31:59
you’re not just doing the company to
32:00
make money right you know you’re doing
32:02
it to be a pillar in your community
32:04
you’re doing it to be a pillar on your
32:06
household in your household yeah you
32:07
know and
32:09
and that’s what you know mitch has said
32:11
a couple times you know unsubscribe if
32:13
you’re thinking about doing this for
32:14
greed right exactly right he’s a hundred
32:17
percent correct we’re trying we’re not
32:19
just trying to prepare you for
32:22
the business but we’re trying to help
32:24
you
32:25
if you’re gonna do a business you can
32:27
still be a good family yeah or a woman
32:30
or a party community or if if you’re not
32:33
married and you don’t have any kids and
32:34
you’re a woman and you’re out there on
32:36
your own
32:37
doing it you can still
32:39
you can do your business and still call
32:41
your mom every night right hey
32:43
love you you can still make time for
32:45
family yeah you can still make time for
32:46
friends don’t let it overrun your life
32:49
still do the things that you want to do
32:51
right that’s why you’ve started your
32:53
company and if you use the company as an
32:55
excuse not to do that you’re going to
32:56
start an erosion of your relationships
32:59
that that is not worth the risk to start
33:02
a company yeah um
33:04
you know sometimes i would talk to my
33:06
kids about the successes of my day or
33:08
the repairs i made
33:11
it’s kids always love hearing about what
33:13
their mom and dads do for for work
33:16
sometimes i would talk to them about the
33:17
successes of their day
33:19
regardless of which i always made time
33:21
to talk to them about something and the
33:23
same went for my wife we would always
33:25
talk
33:27
one of the hesitations i had with
33:29
starting our company or any company for
33:31
that matter was because of something i
33:33
noticed early on in my career and i’m
33:35
sure everyone else has noticed the same
33:38
i noticed that there weren’t very many
33:41
successful business owners that were
33:44
still happily married
33:47
there’s a lot of people that had started
33:48
businesses they became successful and
33:50
now they’re divorced and
33:53
i was not willing to risk that i noticed
33:55
that after years of industry that
33:58
years in the industry that the two did
34:00
not seem to go hand in hand and this was
34:02
a big observation
34:04
it tells you how big of a toll business
34:06
can take on a marriage if you’re not
34:09
prepared if you’re not ready for it huge
34:11
right i i just like you said i know a
34:14
lot of guys that
34:15
hey man
34:16
yeah you know we were in business three
34:18
years we got divorced why
34:20
they sometimes they don’t even have a
34:21
freaking answer right right and chances
34:24
are their business might not be all that
34:25
successful either well you know what i’d
34:28
say it’s 50 50. yeah you know i know
34:30
guys have been super successful got
34:32
divorced kept on rolling i know guys
34:34
that businesses were [ __ ] got divorced
34:36
and still don’t have anything i mean
34:38
that’s
34:39
that’s worst case scenario but the
34:41
problem is they just didn’t have
34:43
any perspective yep about what they were
34:46
doing the toll it was taking
34:49
um
34:50
you know
34:52
where they needed to focus their their
34:54
time at right you know and and when you
34:56
say routine and i know i’m going back
34:59
just a little bit here but

35:01
routine is huge so
35:03
you know if if people that are listening
35:05
to this have kids
35:08
getting them up in the morning at the
35:10
same time every day
35:11
getting them on the bus
35:13
getting them home at the same time
35:15
getting them snack at the same time
35:17
getting them dinner at the same time
35:19
getting them
35:20
uh home their homework done at the same
35:22
time if you can’t stick to that routine
35:25
you notice a huge difference in their
35:27
performance yeah it’s amazing that as we
35:30
get older guess what we’re still that
35:32
way yeah we still need those things to
35:35
be in order we’re wired for order we are
35:38
and it’s and and some people don’t
35:40
realize it until they’re older some
35:41
people realize that when they’re younger
35:43
i need that yeah routine so um
35:47
just like my like my last couple of
35:49
months have been a little messed up
35:50
right and so i i had to
35:53
um
35:55
start a new routine and so what i
35:57
started doing was i got up at this i
36:00
started getting up at the same time
36:01
every day having coffee then i get up
36:03
layla my daughter
36:05
um get her on the bus go inside work out
36:07
for an hour
36:08
you know then start doing stuff after
36:11
that
36:12
it made a huge difference in the way i
36:14
felt yeah my mental fatigue whether i
36:18
had it or not the amount of work i was
36:20
getting done
36:22
you need to have that routine
36:25
no matter what you’re doing right so to
36:27
be successful like
36:29
you know people would ask like why do
36:30
you get up at 4 30. well i get to my
36:32
first service call at 8 to 8 30 right so
36:35
by by the time i get to my first service
36:37
call i’m already four hours into the day
36:39
and i’ve already achieved a bunch of
36:42[ __ ] 36:42
and so
36:45
the day could go south
36:47
and i’ve already done you’ve
36:48
accomplished i’ve already accomplished a
36:50
lot and so
36:52
having for me that’s what set things in
36:54
motion for me yeah because no matter
36:56
what happens with the day
36:58
i’ve already still kind of won even
37:00
before i even get to my first service
37:01
yeah and we know a guy
37:03
who lives by me
37:05
old man yep yeah that’s how he is yep
37:08
you know he gets up before every day yep
37:10
and he you know he gets started and and
37:12
gets going you know what it’s the same
37:14
thing by the time he gets that day
37:16
rolling
37:17
he’s already accomplished half of the
37:18
things he set out to yeah so no matter
37:20
what the [ __ ] happens he’s fine and and
37:23
not in some of it
37:25
not everyone’s like that yeah but
37:27
for me some of it’s a little like
37:29
personal like ego spur right yeah and
37:32
not like in a braggy way but like i know
37:35
that by 8 30 in the morning i’ve
37:37
accomplished more than a lot of people
37:38
will all day long
37:40
and feeling good about what you’ve done
37:43
yeah is not an ego thing
37:45
if you need it yeah it’s a confidence
37:46
thing yeah
37:47
and if you need to if you need those
37:50
things to be part of your routine
37:52
then do them if you don’t hey man
37:54
no worries right you know right just
37:58
if it works for you like it works for
38:00
mitch then do it yeah you know
38:03
one of the things that i noticed later
38:04
on so after i made the the uh
38:07
recognition that that
38:09
a lot of business owners that were
38:10
successful were no longer happily
38:12
married
38:13
a little while later i noticed that some
38:15
of the most successful business owners
38:17
we’re still very happily married yeah
38:20
and so
38:22
that makes i am happily married yeah
38:24
that makes you recognize
38:26
that okay
38:28
to do it half-assed means failure in a
38:30
couple of platforms yeah but to do it
38:34
all the way correctly means success on
38:37
all aspects of life
38:39
and so for me
38:41
to be successful in business but to lose
38:43
my family relationship would still be a
38:45
failure and i wasn’t willing to risk
38:47
that so
38:48
the only success that i was willing to
38:50
accept was one that included my family
38:53
as well
38:54
so setting a time
38:56
setting aside time for dinner with my
38:58
family and having meaningful talks with
39:00
them became a very important
39:02
part of my routine
39:04
my routine also consisted of plugging in
39:06
those daily performance numbers right
39:08
before i would go to bed it only took me
39:09
like five minutes i mean but it was a
39:11
very important five minutes
39:13
um and it gave you do you think that it
39:15
gave you
39:17
um
39:18
it a finality to the day uh or well kind
39:22
of you think it just it it let you know
39:24
where the finish line was on that
39:26
month-long marathon okay so it just kind
39:28
of kept you in check
39:29
so every night i would open my key
39:31
performance indicator sheet and i would
39:33
plug in my number of calls that i ran
39:34
for the day and the number of sales i
39:36
made and all of that stuff
39:38
and then i would open my monthly
39:40
tracking sheet and i would plug in all
39:41
those summaries and those sheets allowed
39:44
me to see
39:46
my performance for the day and it
39:47
allowed me to see where we were heading
39:49
for the month and it allowed me to go to
39:51
bed with ease that night and if even if
39:53
we were behind schedule or behind pace
39:56
or whatever at least i knew
39:58
how far behind we were it sounds to me
40:00
like it gave you a real sense of
40:04
i’m not trying to be a therapist but
40:05
sounds to me like it gave you a real
40:07
sense of completion for the day
40:10
hey this is where we’re at yeah i know
40:12
where i’m going to start tomorrow so
40:14
that allow that gives me peace of mind
40:16
to sleep tonight right
40:18
right
40:19
you know some nights i would
40:22
sometimes i would work late
40:23
and maybe i had to sacrifice some of
40:25
those pieces
40:26
i never ever sacrificed family
40:29
time
40:30
so if i had to find time to not do
40:33
something it was usually the business
40:35
numbers over anything else you know what
40:37
and it should be that yeah it should be
40:39
that um if the work’s done
40:42
and you and you can say hey i can either
40:45
do some paperwork or spend some time
40:47
with my kids yep if you choose paperwork
40:49
over your kids you’re freaking [ __ ] 40:51
yeah yeah
40:52
and every once in a while i would have
40:55
to come home late enough to like miss
40:56
dinner right
40:58
but the one nice part about that is if i
41:01
was coming home that late chances are
41:03
the business numbers were pretty good
41:04
that day yeah so i mean i didn’t make a
41:07
habit of it but again you know what once
41:10
our work was kind of unpredictable a
41:12
once in a while thing is a big
41:13
difference than doing that every day
41:15
making it a habit right yeah
41:17
and that gets back to routine
41:19
waking up every day putting in the work
41:20
every day and repeating that every day
41:22
can be depleting unless you have a
41:24
framework and so my framework helped
41:26
like bookend all of that and helped give
41:29
me
41:29
a light at the end of the tunnel so to
41:31
speak yeah because it’s very easy to get
41:33
lost in that you just have to learn how
41:35
to manage
41:37
yourself
41:38
um and so you probably thought you know
41:40
waking up doing work repeating was going
41:42
to be more about like the physicality of
41:44
work
41:45
but it’s not it’s really more about like
41:47
managing yourself and if you have a good
41:50
framework to manage yourself from then
41:52
it helps you remove some of the emotions
41:54
from work and it allows you just to make
41:57
really good
41:58
business decisions and really good work
42:01
decisions
42:02
without all this info
42:04
the level of work that you’re putting
42:06
out can be exhausting and it’s like
42:08
running a marathon without knowing where
42:09
the finish line is
42:11
so
42:12
with this info
42:13
the excitement
42:15
that you you’re gaining from plugging in
42:17
the numbers and living your routine is
42:19
enough to give you the energy to carry
42:22
through to the next following days
42:25
um
42:28
to summarize that section that framework
42:32
that framework allows you to separate
42:33
your emotions from your business and and
42:36
there’s no
42:37
super successful business person out
42:39
there that allows their emotion emotions
42:41
to guide their business so
42:43
being able to disconnect your emotions
42:45
from your business is really key you
42:48
don’t make good decisions when you’re
42:50
emotional
42:51
it may feel good at the time but
42:54
disconnecting your emotions from those
42:56
decisions is is really important when
42:59
you’re emotional
43:00
and you make decisions you usually make
43:03
the decision that is the quickest
43:07
yeah to get it moved behind you yeah and
43:11
sometimes that’s the right decision
43:14
but most of the time it’s not right and
43:16
you know you’re upset you know you’re
43:19
and in business you’re not usually upset
43:21
you’re more
43:22
you’re anxious you’re excited you’re mad
43:26
and you make those the [ __ ] 43:28
man i cannot speak all of a sudden this
43:30
is on marcus um you can’t make those
43:32
decisions right because you have or you
43:35
make them too quickly to get to get it
43:38
behind you right you don’t you don’t
43:41
pause
43:42
to think
43:44
what
43:45
is the right way to handle this yeah you
43:47
know what i mean you’re just your body
43:49
automatically and all of us do it
43:51
they’re just like i want that behind me
43:53
i want to move on i want it behind me i
43:54
want to move on and that’s not the right
43:56
way to take things on and that’s kind of
43:59
business and that’s kind of why we’re
44:00
talking about it right now is is the
44:02
ability to
44:04
so like you’re listening to this episode
44:06
before you’re living this episode and so
44:08
you’re you’re hopefully you’re gonna be
44:10
prepared to be in this framework and
44:13
when you’re prepared for it it’s there’s
44:15
a lot less emotion involved than
44:17
whenever it’s catching you off guard
44:19
so when like if you’ve done all these
44:22
other steps correctly your schedule’s
44:23
going to get full pretty quick
44:26
and and that’s good
44:28
but the last thing you want to do is be
44:29
two months in business and going oh i
44:31
can’t keep up and oh this is the problem
44:33
and like now you hate this monster you
44:35
created so and that ha you know what
44:37
that happens a lot more than people
44:39
realize yeah and then
44:41
they’re not prepared to hire someone to
44:44
help them but if you’ve gone through
44:46
our preparation steps
44:48
you should be in a a position where you
44:50
can hire someone
44:52
and
44:54
go through the emotional um
44:57
preparation it to handle those things
45:00
when they do hit you it can kind of
45:01
depend so there was a time before we
45:03
hired somebody
45:04
our schedule was going so nuts i
45:07
remember that we had to carve down so
45:10
again we’re service plumbers right we go
45:12
out to people’s homes and fix plumbing
45:14
and we’re in the kansas city
45:15
metropolitan area we had to carve down
45:18
our service area to like
45:20
10 square miles
45:22
because our service area was or our
45:25
phone was blowing up so much yeah that
45:28
we couldn’t keep up and it just didn’t
45:30
make sense to drive 30 miles to a
45:32
service call when i could i
45:34
could drive right down the road i could
45:36
tell them that i’m sorry i don’t have
45:38
any availability in my schedule and hold
45:40
that spot for somebody that was four
45:41
miles away yeah and i remember calling
45:44
you so mitch
45:47
mitch started his company and you know
45:49
we had talked to a little bit before
45:51
that just as friends hey
45:53
and and i call you know i called him a
45:55
few times hey man how’s it going right
45:57
you know are you doing good what you
45:59
know what’s going on he said i remember
46:00
one conversation specifically he’s like
46:03
dude
46:04
we are two and a half weeks out yeah
46:07
i have another truck i can’t even find
46:10
someone to hire he’s like we’re having
46:11
to turn down freaking work
46:14
because
46:16
you know what but he didn’t he didn’t
46:18
allow that and i’m not kissing his ass
46:21
okay i’ve known him for a long time i
46:22
don’t do that anymore right but i i mean
46:24
he didn’t allow that to break him right
46:27
you know he’s like hey
46:28
you know we’re gonna be okay
46:30
we’re gonna i’m looking you know and i
46:32
looked out i didn’t find anybody to help
46:35
him and i was i was asking you know and
46:38
and he was looking and finally you know
46:40
he he found somebody and was able to you
46:43
know open that service area back up but
46:45
you know he was
46:46
he wasn’t as prepared for that
46:50
then as he is now yep you know but
46:52
that’s another example of
46:54
why you should maybe listen because
46:57
that’s a good example of oh [ __ ] it’s a
47:00
good problem to have i do it is a good
47:02
problem to have but if you listen to
47:04
this and that happens
47:05
you should be a lit just a little more
47:07
prepared than he was then yeah and and
47:10
in all fairness the the moment where we
47:13
were two and a half weeks out for a
47:14
service call which which is scary some
47:16
people look at that i think it’s job
47:17
security it’s it’s not a good position
47:19
no he was he was worried yeah let’s be
47:22
let’s be honest i’ve had some humble
47:24
moments on this show yeah mitch was
47:25
worried yep okay he was worried and and
47:28
wasn’t sure where it was gonna go it’s a
47:30
great way to ruin your reputation really
47:31
quick really can’t get to your customers
47:33
that need yet and so
47:35
um
47:36
what caused that was a lot of our things
47:38
worked together and then
47:40
um we had a
47:42
probably like a 30-year record cold snap
47:46
come in through the area
47:47
that froze and broke a ton of pipes in
47:50
our area and yeah
47:52
and that really kind of set it over the
47:54
edge it was so brutal
47:56
on top of like doing really well and i
47:58
was doing an hvac at that time people
48:00
call me
48:01
my furnace isn’t keeping up what do you
48:03
mean your furnace isn’t keeping up you
48:05
have natural gas
48:07
it was literally zero degrees for like
48:10
two weeks straight yeah and now people
48:12
in the northeast are like you [ __ ] 48:14
well but the homes in the kansas city
48:16
area aren’t designed for zero degrees
48:18
yeah weeks straight it was tough it was
48:20
a tough little break i mean but it was
48:22
good though you know it’s bad on one
48:24
hand but it’s good on another yeah it’s
48:27
it’s it’s challenges that you have to
48:28
learn to overcome and yeah it’s an
48:30
adversity yep
48:31
so
48:32
um that kind of wraps up our little
48:34
section on wake up doing work and
48:36
repeating that work um there’s two other
48:39
topics we want to talk about on today’s
48:41
show
48:42
and and these are things that you’re
48:44
going to overcome or going to have to
48:46
face as you start your business one of
48:48
them has to do with business networking
48:51
groups and if you’re a newer business
48:52
especially a service related business
48:55
you are going to become swamped with
48:58
people wanting you to join their
49:00
networking group
49:02
so
49:03
um the next topic we’re gonna talk about
49:05
after that is about uh some tips and
49:07
tricks for how to run your social media
49:09
so
49:10
first off business networking groups
49:12
like i said you’re if you’re about ready
49:14
to start your business you are getting
49:15
ready to become overcome with people
49:17
wanting you to join their business
49:18
networking group and they claim that
49:20
they’re going to help your business grow
49:22
and you’re going to form all these
49:23
relationships that’ll last forever
49:25
but are they right for you let’s can i
49:28
jump in just for two seconds yep when
49:30
you say so a lot of people aren’t gonna
49:32
know
49:33
what a business networking group is yeah
49:35
just explain what a business networking
49:38
group is why you’re on the topic yeah
49:40
what a networking group is is going to
49:42
be a group
49:44
they have territories so in your city
49:47
they’re going to have a territory in
49:49
your city yes and they’re going to have
49:53
like they’re going to say they have one
49:54
position open for each
49:57
each job or each trade right so they’re

50:00
only going to have a spot for one real
50:02
estate agent they’re only going to have
50:03
a spot for one plumber they’re only
50:05
going to have a spot for one
50:07
mortgage person one electrician one
50:09
whatever and and the idea is that you
50:12
get this consortium of businesses that
50:16
all refer work to each other exactly and
50:19
so that way when the electrician is in
50:21
somebody’s home and they’re talking
50:22
about oh we’re thinking about
50:23
refinancing he’s like oh i know a
50:25
refiner and he has a card ready to go
50:27
yeah i’ve got a home inspector guy i’ve
50:29
got a plumber for you if you need a
50:30
plumber and so it’s like this referral
50:32
network right
50:34
so
50:35
um
50:36
my personal opinion my personal opinion
50:39
is i don’t like them
50:41
i like to refer guys that i know and and
50:44
and i don’t know what mitch is going to
50:46
say i mean we have these papers
50:48
that just kind of have points on them
50:50
but we haven’t really talked about this
50:52
i don’t like them right okay i like to i
50:55
like to refer people that i know
50:56
personally yep okay and that’s just
50:58
that’s just how i am
51:00
and i am not saying that these network
51:03
groups aren’t good
51:04
and can’t help you yeah and and don’t do
51:07
a good job yep
51:08
so it’s my personal preference so
51:11
my personal opinion is that network
51:14
groups work great for people who are
51:16
selling smaller quantities of items at
51:19
much larger values they’re not worth the
51:23
effort for somebody who sells a high
51:25
volume of items
51:28
at a smaller transactional price
51:31
so
51:32
these groups can be a job of their own
51:35
they require your weekly attendance yeah
51:38
they can be they and you you have to pay
51:42
in smaller areas
51:44
maybe they’re not as bad right and we’re
51:46
not in a big market right let’s be
51:48
honest right we are outside of the
51:51
kansas city area now i’m not saying like
51:54
i’m not saying you don’t go into the
51:55
bigger areas yep
51:57
but
51:58
you know from being a smaller market
52:00
it’s it’s different for us yeah
52:03
so these groups typically require a
52:05
membership fee
52:07
and the moment you become a member now
52:09
you’re becoming now you’re measured on
52:12
your contribution back to the group
52:15
so
52:16
um every week they’re gonna ask you for
52:18
a report of how many referrals you gave
52:20
out to the group that week um how many
52:23
meetings did you attend with members of
52:25
the group like lunches or breakfasts
52:28
like you have time for that right you’re
52:29
running your own company simply put
52:31
these groups can be
52:33
like they could take two to three hours
52:35
out of your week every week they could
52:37
take two hours out of your day they can
52:40
and so
52:41
these groups seem to be pr pretty good
52:44
at providing each member of the group
52:47
about one to four leads per month
52:51
now in smaller markets it’s a little
52:53
different it might be but in in i would
52:56
say medium to large markets
52:59
it’s a lot of handshakes so a lot of in
53:02
in reality though in a large market they
53:05
just plant three groups in that market
53:07
so like let’s say our city only has an
53:10
area for one group okay
53:12
well in a city that’s three times the
53:14
size
53:15
they’re gonna have three groups in that
53:17
city
53:18
and so you’re still only going to get
53:20
the same small amount of leads right
53:23
and so
53:24
um people who benefit the most from
53:26
groups like these are going to be real
53:28
estate agents and mortgage brokers and
53:30
financial planners
53:32
because those places succeed off of one
53:36
to four sales leads per month if a real
53:39
estate agent can sell one to four homes
53:41
a month they are killing it right well
53:44
if a plumber only runs one of four calls
53:46
per month you’re unemployed
53:49
so the value of these
53:52
can i say something i love that i um i
53:55
didn’t join an actual group i i’m going
53:58
to just give my personal story on this
54:00
yep i didn’t join an actual group but i
54:03
was
54:06
um
54:07
i don’t want to give away who this was
54:09
um
54:11
i was asked by a real estate agent
54:15
actually this has happened to me a few
54:17
times
54:18
but one specifically
54:19
um to go
54:21
so he is
54:23
selling homes and he needs an hvac guy
54:27
to give bids on replacement repair
54:30
um what do you think this would be what
54:32
do you think that would be what do you
54:34
think and i’m not saying all groups are
54:35
like this
54:36
so i said yeah okay
54:39
so after about the eighth freaking one
54:42
where i didn’t get a sale i realized
54:44
this guy
54:45
is using me he’s using you for a number
54:48
for a number yep okay
54:50
and and i’m and i it was a humbling
54:52
moment for me because i was super
54:54
excited i was like i’m getting in here
54:56
i’m gonna get some stuff and the reason
54:58
i’m telling you this is because i don’t
55:01
want you guys
55:02
to be screwed over yeah you know don’t
55:06
go out there and do freaking
55:08
definitely don’t pay
55:10
i didn’t pay
55:12
you know they were free estimates anyway
55:14
um
55:15
but you know i didn’t get any sales yep
55:17
i think i did one i think i may have
55:19
done one repair
55:21
um but yeah i had done all these
55:23
different things
55:25
and
55:26
uh
55:27
marcus is distracted
55:29
right now crawling around on the floor
55:30
he’s crawling around on the floor
55:31
looking for uh oh we’ve got a camera
55:33
guys
55:34
okay i got you
55:35
uh i’m sorry marcus i don’t mean to i’m
55:38
not throwing you under the bus but you
55:39
know i
55:40
that was my personal experience with
55:42
with getting into it it wasn’t a sign up
55:45
group per se but it was a networking
55:47
group right you know and i was in there
55:49
for a little while and that was a bad
55:51
experience for me yeah so don’t let
55:53
people take advantage of you by saying
55:55
hey i’m gonna help you i’m gonna get you
55:58
this and and the now listen the guy
56:00
didn’t say that he just said hey can you
56:02
give me these they give you that
56:03
impression and he did that and yep you
56:06
know and hey i learned my lesson and now
56:08
i’m telling everyone else yep
56:11
so so my experience
56:13
be ready yeah
56:15
my experience i joined a networking
56:17
group
56:17
and i i had my suspicions or my
56:20
questions up front and so i gave myself
56:22
six months in the networking group now
56:24
granted i had to pay for a year
56:25
membership but oh it’s it’s water into
56:28
the like it’s it’s an experience
56:30
it’s not it’s not huge
56:32
um so my personal experience
56:34
um was you know here i am a service
56:36
plumber and i need one to four leads per
56:38
day now i’m not expecting the networking
56:40
group to give me all of those leads no
56:42
but you’re expecting you know maybe one
56:44
every two days but but i’m new into
56:46
business and i’m looking at all
56:47
opportunities that might give me leads
56:49
right and so
56:51
um this group wasn’t a valuable use of
56:55
my time
56:56
um uh i i was part of a networking group
56:59
for six months i tracked my time
57:01
involved and the leads it generated the
57:03
group produced 18 leads over six months
57:07
okay okay
57:09
i invested over 100 hours of my time to
57:14
attend meetings
57:15
and lunches with the members of the
57:17
group
57:18
over that same six months
57:21
it only produced 18 leads so that was
57:24
five and a half hours of my time
57:26
invested per lead brutal right
57:31
so and can i ask because i also track
57:34
everything else
57:36
who those people were yeah yeah okay
57:39
those leads ended up being some of the
57:41
most lower paying leads iran right now
57:45
i’m not saying this to like shame the
57:47
group
57:48
i’m just saying for what i was doing it
57:50
didn’t work for me
57:52
um
57:53
now
57:54
you give those same
57:56
18 leads to a real estate agent
57:59
over six months [ __ ] it’s a that’s a ton
58:02
and he might just make a hundred grand
58:03
in commissions yeah right so the groups
58:06
aren’t bad they just weren’t the best
58:09
for my personal business
58:11
so
58:12
i’m giving you the shortcut version to
58:14
say that those groups seem to produce
58:17
one to four leads a month and if you
58:19
think that’s valuable for you then you
58:21
might consider joining one and i think
58:23
that a lot of those groups are real
58:26
estate groups
58:27
and i don’t yeah they tend to revolve
58:29
around the home sale market i don’t want
58:32
to
58:33
paint real estate agents in a bad light
58:36
but some and i’m not going to say some
58:39
half of those freaking creeps are sleazy
58:42
salesmen they are they are and they have
58:44
created a lot of these groups to try to
58:47
suck you in and get free information
58:50
from you to help them make sales yeah so
58:53
if if you’re doing a job like if
58:55
whatever business you’re looking to
58:57
start can benefit from the real estate
58:59
market you’re going to need to learn
59:01
real quick how to identify the good half
59:03
of the real estate agents from yeah and
59:05
i’m not saying like
59:06
i don’t want to paint them all in a bad
59:08
they’re bad brush but but you’re pretty
59:10
accurate that half of them are sleaze
59:12
balls now the other the nice part about
59:14
it is the other half are really amazing
59:16
yeah and i may or may not have punched a
59:18
real estate agent in the face at a bar
59:20
one time
59:21
or maybe two you know i’m just gonna say
59:24
that sometimes those guys are really
59:27
they’re pieces of work thankfully almost
59:30
every real estate agent i’ve worked with
59:32
has been pretty awesome but again i have
59:34
a pretty good [ __ ] meter too yeah no
59:37[ __ ] i can i can sniff out the best yeah
59:39
i’m still friends with him yeah you know
59:41
so we’ll t we’ll check that meter here
59:43
in another six months ultimately
59:46
business networking groups didn’t work
59:47
for me because i’m needing like 60 leads
59:50
per month yeah and it just didn’t work
59:52
so if if one to four leads a month is
59:54
desirable to you then check them out
59:57
um the last thing that we’re going to
59:59
talk about today is social media
60:02
and let’s get it this is an area where
60:04
98
60:05
of businesses do it wrong and now i’m
60:09
not claiming i know the formula to do it
60:11
right
60:12
but i can definitely spot the wrong
60:14
approach
60:15
if you go to any service company’s web
60:18
page or social media page you’re going
60:21
to find the most boring social media
60:24
page you’ve ever seen
60:26
they just don’t get they don’t they
60:29
don’t understand why people go to social
60:30
media i’m gonna tell you right now so
60:32
when i started i would just post on
60:35
facebook hey you know i have an hvac
60:37
company
60:38
and like my posts my posts were that
60:41
right like i’m not a i wasn’t a salesman
60:43
when i started and i was just like hey
60:46
if you
60:47
if you need service work call me right
60:49
that’s all i put on there and i know
60:51
looking back now it didn’t work dude it
60:54
was bad
60:55
it worked
60:56
but it worked
60:58
like ten percent of this you know yeah
61:00
yeah yeah and it was just and they were
61:02
probably people that were gonna call you
61:03
anyway because they were like your uncle
61:05
yes they were gonna yeah it was people
61:08
that were like oh i didn’t realize you
61:09
did that of course i’m gonna call you so
61:12
you know and i learned those lessons
61:14
those first
61:15
that first really that first year or two
61:18
man i was not i was not doing it right
61:22
it can it can be a drain on you so the
61:24
the key to winning on social media is
61:25
and let’s talk about so so i
61:28
i went out on my own with no prep and
61:30
we’ve talked about this before
61:32
but mitch stayed
61:34
with that with his company
61:36
some corporate companies well guess what
61:40
that was in this area that was a huge
61:42
benefit yeah because he knew
61:44
and he had had time to develop a
61:47
strategy that didn’t cost him personally
61:50
you know what i mean and i was being
61:51
paid a salary exactly he didn’t care
61:54
and so
61:55
you know when we talked about those
61:56
things in the early episodes about that
61:59
this is
62:00
a premium example of hey if you are
62:04
going to stay at your job for a while
62:06
this is an area to learn in this isn’t
62:09
one of those areas to hey step back and
62:11
say hey you know what right i’m gonna be
62:13
here for a year
62:14
i’m gonna make my money but i am really
62:17
gonna suck up all this freaking
62:19
information that i need
62:21
this is that area yeah i wish me i feel
62:24
like i’ve had a lot of humble moments
62:26
the last couple of episodes
62:27
but this is one of those
62:30
examples of
62:32
take that information in
62:34
and write it if you got to write it down
62:36
write it freaking or just listen to this
62:38
episode a couple of times
62:40
i’ve i’ve re-listened to episodes on
62:42
stuff that gave me some great nuggets
62:43
over and over again yes but if you’re
62:45
still at work suck that stuff up yeah
62:47
and i i keep pushing this episode longer
62:50
that’s all right i mean i feel like it’s
62:52
really important so the key thing to
62:54
remember is like why do you go to social
62:56
media
62:57
you go to social media because you want
62:59
to enjoy what you’re seeing right you
63:01
don’t go to get lectured on
63:04
how to better care for your hair
63:06
or you don’t get you don’t go to social
63:08
media to get reminded to change your
63:10
furnace filter or to check your water
63:13
quality ultimately you don’t go to
63:16
social media to be sold something you
63:19
don’t subscribe or like a business page
63:22
to be sold their products
63:25
every time they post on social media
63:29
when you log on you want to you want to
63:31
be refreshed you want to take a like a
63:34
disconnect from reality and enjoy right
63:36
sometimes
63:37
so
63:38
why are all these companies doing it so
63:40
wrong
63:42
i don’t know
63:43
it’s you know what they don’t know
63:44
either they don’t know either but it’s
63:46
it’s kind of frustrating so the key to
63:48
winning on social media is to create
63:50
posts that people enjoy and it’s that
63:53
simple
63:54
people don’t in
63:56
most of our crafts that we do are
63:58
incredibly boring
63:59
okay lawn mowing
64:01
boring they’re necessary plumbing
64:04
boring hvac boring electrical
64:07
sucks
64:08
they’re all boring right they’re so suck
64:12
um videography might actually be a
64:14
little well better
64:16
so i when i i don’t know what it is
64:18
about marcus but every time i look back
64:20
he’s on his phone today well you know
64:22
why because he’s because his job is a
64:24
little boring he’s managing things well
64:26
so yeah um
64:28
so the key is to make your social media
64:31
page
64:32
not boring and if you’re a service
64:34
provided company
64:36
there’s a good chance that you the key
64:38
to you winning at social media is to
64:40
never post anything about what you
64:42
actually do
64:44
so
64:45
like for my page
64:46
it’s a plumbing company right we very
64:49
rarely ever post anything about plumbing
64:52
and let me give you an extreme example
64:54
of this idea look at wendy’s the fast
64:56
food restaurant
64:58
do you ever see them post a picture of a

65:00
burger or fries
65:02
no no i love wendy’s by the way
65:05
what do you see them do triple hmm they
65:08
stay incredibly relevant on social media
65:11
because they are the masters of trolling
65:14
and roasting every other social media
65:16
page out there you know what i wish
65:19
i i wish that i had realized it was
65:21
really great because i love starting
65:22[ __ ] yeah and that’s what trolling is
65:24
it’s certain [ __ ] yeah the i mean to
65:27
bring this locally they they recently
65:29
just did something we’re like you know
65:31
comment on our page or whatever and
65:32
we’ll
65:33
you know see if we can roast you or
65:34
whatever
65:35
the the kansas city royals hey next time
65:37
you send that [ __ ] to me well yeah we’ll
65:39
see if we get them going we’re gonna
65:41[ __ ] see what we got we’re in kansas
65:43
city right love me
65:45
casey royals are really good about
65:46
winning world series about once every 30
65:48
years and so the royals commented on
65:52
wendy’s post and said what do you got
65:53
for us
65:54
and wendy said something about i don’t
65:56
know we’re thinking about making people
65:57
wait every 30 years before they’re
65:59
satisfied
66:01
i mean they just destroyed them and and
66:03
that’s what wendy’s is good at so
66:05
um
66:06
and that’s entertaining yeah now and
66:08
that’s why people go to social medias to
66:10
be entertaining and listen wendy’s
66:11
doesn’t need to do it okay i mean in
66:14
this day and age they need to do a
66:15
little bit you just kind of have to stay
66:17
relevant but they don’t have to
66:19
it’s not driving their business but you
66:21
know what for you it might be driving
66:23
some serious business it could generate
66:25
10 10 phone calls
66:28
yeah
66:29
so if you’re a one or two man shop
66:31
that little bit of edge
66:34
that gets you calls
66:36
it could be huge yeah so it could make
66:38
or break it really as we’ve done with
66:40
everything else i’m gonna give you how i
66:42
did it now again oh here we go now for
66:44
you to copy
66:47[Laughter] 66:49
my i had i had five rules for social
66:51
media what are they and and i seem to
66:53
work really well i’m out of papers so
66:55
let’s see what we got so
66:57
rule number one
66:59
was absolutely no more than two to three
67:01
posts per week i’m not post posting
67:03
daily i’m not i would say two two would
67:05
be my max just kind of depends two would
67:07
be my max but i’m just that’s my
67:08
personal preference but i’m not gonna
67:10
overload people with forcing them to
67:11
look at my stuff okay um rule number two
67:14
only post stuff that people will love
67:19
if it’s not great
67:20
do not post it now let’s talk about that
67:22
for two seconds because sometimes you’re
67:24
not gonna know right what people are
67:26
gonna love right you might you might
67:28
think you have to people are going to
67:29
love this write-up i did on furnace
67:31
filters yeah and then you put it on no
67:33
they’re not like nah [ __ ] you bro right
67:36
so go through social media find those
67:38
posts that have tons of shares and tons
67:40
of likes
67:41
and start doing that stuff yeah and i
67:43
can guarantee you it’s not anything
67:45
involved with what you’re doing if
67:46
you’re if if you’re a one-man shop and
67:49
you know that you don’t have the
67:50
personality to do stuff like that maybe
67:52
ask one of your buddies you might have
67:53
to reach out you may just ask one of
67:55
your friends like if mitch ever would
67:56
have asked i have a
67:59
you know i don’t
68:00
this is gonna sound i shouldn’t have
68:01
said anything this is gonna sound like
68:02
i’m tooting my own horn i feel like i
68:04
have a a pretty bright personality and
68:07
if mitch ever would have asked me hey
68:09
what do you think about this i’ve just
68:10
been like yeah did you shoot me straight
68:12
yeah i would just would have told him
68:13
yeah you know or gave him ideas he now
68:15
he didn’t because he’s an ass
68:17
and just do whatever you wanted to do
68:19
but you know
68:21
sometimes you may have to ask yeah your
68:23
friends hey what would you do what do
68:25
you think about this yeah
68:27
uh third rule for me is i rarely ever
68:30
posted about our craft or our trade okay
68:33
okay plumbing is incredibly boring and
68:35
nobody goes to social like nobody wakes
68:38
up going oh i’m going to scroll through
68:39
social media and hope i see some cool
68:41
plumbing posts right
68:42
yeah so rule number four the post must
68:46
add value
68:48
and rule number five
68:50
what do you mean by must add value
68:52
it it must be
68:54
stop scroll worthy
68:56
it must um it must be slightly memorable
69:00
okay not something that they just scroll
69:02
on past right
69:04
and the fifth and final rule is it must
69:06
make people smile
69:09
and i don’t care if it’s like a half
69:11
smile do you mean feel emotion i don’t
69:14
know any emotion it smile like
69:17
like i know when i’m scrolling through
69:18
social media you get to some post where
69:20
it kind of makes you breathe out your
69:22
nose a little bit like
69:23
that’s kind of funny yeah right and you
69:25
get some posts where you kind of crack a
69:26
half smile and then you keep scrolling
69:28
those were like it had to be one of
69:30
those two i’m gonna be honest with you
69:32
so when i when i scroll through stuff
69:33
and i i see things
69:36
the funny things make me stop and i read
69:38
them
69:39
but the sad things make me stop the same
69:42
yeah they do they do you know what i
69:43
mean so don’t do so if you have
69:46
something that is of value
69:48
that’s sad but most of the sad ones are
69:50
like sad happy
69:53
well you know this morning i shared a
69:55
photo of a kid that’s got cancer and
69:56
he’s gonna die in a few weeks and his
69:58
lifelong wish
70:00
was to
70:01
wrestle
70:02
a
70:03
professional wrestler oh [ __ ] yeah and
70:06
i’m not huge into wrestling but um dude
70:09
he’s a kid let him have it yeah no no no
70:11
like i i’m saying that because i can’t
70:13
remember the wrestler’s name hulk
70:14
no no no modern guy uh chris rock
70:18
chris rock
70:19
the rock is what i meant anyway
70:22
here he is in a ring he got his wish
70:24
here he is in a ring and he got to punch
70:26
the wrestler and the wrestler gets
70:27
knocked out and then he gets to lay on
70:28
the wrestler yeah you know and then but
70:30
that’s a smile sad moment but it
70:33
summarizes with like his you know born
70:36
date and death date and the kid ends up
70:37
dying in in terminal cancer took him but
70:40
you’re you’re still like sad happy
70:42
because he got to live out his dream and
70:44
that’s what i meant by
70:46
emotional if it if it pulls me yeah if
70:48
it pulls me one way or the other
70:51
i’ll read it right you know what i mean
70:53
and not only will i read it but if it if
70:56
it really tugs at me um
70:59
sad wise or happy i’ll share it right
71:02
you know what i mean and and i don’t
71:04
share a lot of stuff yep i just don’t
71:06
the so the challenge with these rules is
71:08
how do you win on social media following
71:10
these rules right well you have to find
71:12
other stuff to post about other than
71:14
what you do every day so
71:16
for again how we do it in our business
71:20
we post about our family first program
71:22
our our monthly community involvement
71:24
stuff
71:25
and sometimes that’s up giving updates
71:27
on repairs that we’ve performed over the
71:28
last month sometimes it’s letting people
71:30
know that we have our room and our
71:31
schedule for a few more service calls
71:33
for the next family first day
71:36
another thing that we do
71:38
every wednesday we make a post and and
71:41
it’s summarized with the caption hashtag
71:44
wagon wednesday is this the about the
71:46
dogs yeah i love the dog one so i love
71:48
the furry friends we we partnered up
71:51
with a local dog rescue facility here in
71:53
our area and every wednesday we showcase
71:56
one of their adoptable dogs on our
71:58
facebook page
71:59
and and we
72:01
i i used to back when i had more time
72:04
and i need to get i need to make time to
72:06
do this well let’s hey whoa so we talked
72:08
about this earlier you said hey you know
72:10
sometimes i do it sometimes i do it and
72:12
and er literally in this episode we
72:15
talked about routine yeah and making
72:17
time for what’s important if you’re not
72:19
gonna do it all out i’m calling you out
72:22
you better [ __ ] do it i i need to get
72:24
back to do it i can guarantee it won’t
72:26
happen for the next two [ __ ] do it he
72:28
didn’t do his [ __ ] what’s funny is we’ve
72:30
actually talked about him going out and
72:31
doing something that would be great for
72:32
marcus yeah but so i used to go i used
72:35
to you know
72:36
we already spoke about it
72:38
hey and then you don’t have to put up a
72:40
mitch you have to just kind of do your
72:41
own thing you know what i mean and then
72:43
you could call me i don’t work for mitch
72:45
let’s just call it but i would go marcus
72:47
if he’s gonna buy me lunch and be like
72:48
hey we’re gonna look at some dogs i’d go
72:50
with them you know so so what i did when
72:52
we first started out is i would every
72:54
saturday these these uh this rescue
72:56
facility would meet at a local pet store
72:59
and and they would have like an adoption
73:01
of thon or whatever so i would meet him
73:03
out there and and i would go out there
73:05
and like take selfies with these dogs
73:07
and play with them a little bit and then
73:09
the following wednesday i would take one
73:11
of those photos and i would put my logo
73:13
on it and their logo on it and hashtag
73:15
wagon wednesday and the dog’s name on
73:17
there and i would share it on our
73:18
facebook page and i’d write a couple of
73:19
sentences about you know the height and
73:22
weight that the dog and the dog’s name
73:24
i’ve read a few
73:26
i like them i like seeing them people
73:28
people loved this this was really cool
73:30
so i like seeing them not only did it
73:32
bode well for our social media page but
73:34
we’re batting a pretty damn good average
73:37
on getting these adopt these dogs
73:38
adopted within two weeks of showcasing
73:40
them on our facebook page well and it
73:42
helps that you pick the good-looking
73:44
dogs yeah you know you’re not getting
73:45
the scragglies yeah and sometimes you
73:47
got to pick the right ones when i say
73:49
that i love dogs yeah yeah like i
73:52
yeah i freaking love dogs so
73:54
one other thing that i did for our
73:55
social media page is you know we drive
73:57
around in plumbing service vans i went
73:59
and bought like a tiny little model of a
74:01
plumbing service fan and i stickered it
74:03
up kind of like our vans and i named the
74:05
van piper i haven’t seen piper in a
74:08
while we’re plumbers i know it’s been a
74:09
minute we’re plumbers and so piper
74:11
seemed to fit for a name and then
74:14
i’ll use that like i keep it in my truck
74:16
and so as i’m driving around through the
74:18
various things that we’re getting into
74:20
throughout the day piper piper okay yeah
74:24
okay and and you just now got that just
74:26
getting
74:28
you know so um you know i might place
74:31
that little tiny van on a new water
74:33
heater we installed and and i would take
74:35
a picture of it and i kind of used that
74:38
van
74:39
as a way to kind of showcase some of the
74:41
stuff that we get into but it wasn’t
74:43
really showcasing our plumbing
74:45
um i again hashtag type things i would i
74:48
would use that one under like the the
74:50
idea of like piper goes like all the
74:52
adventures that piper goes on right yeah
74:55
and and if we dug a big sewer line or
74:57
something like that put her on that just
74:59
put her on the like put the put the

75:00
little van on the edge of a dirt clawed
75:02
and take a picture of the big sewer
75:04
stuff going on in the background it’s
75:05
fun being a kid sometimes and it was a
75:07
way to kind of a little bit showcase
75:09
what we did but the focus was on piper
75:11
it wasn’t really on the sewer things
75:13
right so like the the wrong way to do
75:15
that is like taking a picture of a big
75:17
pile of dirt in somebody’s yard that
75:18
looks hideous and looks scary and being
75:21
like oh we fixed sewers too
75:23
right
75:24
like nobody wants to see that but what
75:26
they do want to see is a little cute van
75:27
sitting on a dirt claw and oh look
75:29
piper’s digging a big hole right so i
75:31
like it again don’t showcase your work
75:34
directly but find other creative ways to
75:35
do it and and we know this works um and
75:38
i’m not going to say this is the most
75:39
successful way to do it but i do know
75:41
this works because at the time we’re
75:42
filming the show our facebook page has
75:45
about a thousand followers
75:48
the companies that i’m competing against
75:50
in town um
75:51
they’ve been in business for like 30
75:53
years and they have like 5 000 followers
75:56
right
75:56
i can make a post on social media and
75:59
within a day that post has 20 or 30
76:02
reactions in about 10 or 12
76:04
shares one of these other companies with
76:07
5 000 followers they’ll make a post on
76:09
their social media granted they’re doing
76:11
it wrong they’ll make a post on their
76:13
social media and by the end of the day
76:15
it’ll have like two likes
76:18
and i guarantee you it’s like the
76:19
company owner’s mom and his wife that’s
76:20
liking it
76:21
and and that one guy in the office
76:23
that’s trying to suck up yeah and none
76:25
of the employees
76:27
if your employees aren’t liking your
76:28[ __ ] 76:29
right they’re not happy where they’re at
76:31
so or they’re tired of the [ __ ] you’re
76:32
posting because they think it’s [ __ ] 76:34
right um
76:36
we post original stuff that makes makes
76:38
people feel good that’s that’s how we
76:40
handle it so
76:41
and that’s
76:43
that’s a really good
76:45
i don’t want to say story or example but
76:47
that’s just
76:48
if you’re going to use social media
76:50
that’s how you should do it yeah yeah
76:51
and don’t like if you’re not going to do
76:53
it that way don’t do it yeah and you
76:55
know what if you’re not going to do it
76:56
that way and you are going to just use
76:58
it as a
76:59
as a salesman platform maybe once a
77:02
month you do just say hey we’re offering
77:05
this for this month
77:07
that’s better than just putting a whole
77:09
bunch of crap on there every week right
77:11
right you know what i mean then just
77:13
that’s just that’s just beating people
77:15
to death if you’re not going to be
77:16
creative with it if you’re not good at
77:18
it
77:20
don’t do it every day do it once a month
77:22
say hey this month we’re offering five
77:24
percent off and and leave it at that
77:26
don’t just be beating it into people
77:28
social media can be one of those things
77:30
where it’s going to generate a lot of
77:31
questions and so as we get through this
77:33
next episode episode 9 we’re going to
77:35
have our email address in there where
77:37
you can email some of that stuff and
77:38
i’ve
77:39
and for those listening i’ve been
77:41
promoting for questions for two episodes
77:44
yeah so and i’m i’m letting mitch have
77:46
this one yeah but when when they do
77:49
start coming in i mean i’m gonna go
77:51
through every one right i want to see
77:53
everyone that comes through and if i if
77:56
we can
77:57
i’m going to answer everyone yeah
77:58
because i want to i want to feel what
78:02
what people are needing
78:04
i want to know what they need yeah so
78:07
you know stay tuned in that next episode
78:09
because that’s where we’re going to
78:10
release that email address where you can
78:11
send in some of those questions and
78:12
we’re more than happy to look at some of
78:14
those and if we can offer you some
78:16
advice on some of your social media
78:18
concerns or questions
78:21
we’re more than happy to help if if we
78:22
have some if we feel we can add value in
78:24
that area and have we given out the
78:27
website yet
78:28
no no we’re gonna do that in the end of
78:30
episode nine two we’re gonna wait and
78:31
we’re gonna wait until the question yep
78:33
and answer it it’ll all kind of come in
78:34
that same that same thing so
78:37
guys that uh uh that pretty much wraps
78:39
up today’s show on waking up doing work
78:42
and repeating that work and then also
78:43
business network longer episode than we
78:45
thought but that’s okay a little longer
78:47
but again these core episodes there’s so
78:49
much value in there we just got to get
78:50
it you just got to get it through there
78:52
once we i think what we’re going to do
78:54
is once it gets over an hour we’re going
78:55
to make mitch take his shirt off and
78:56
we’ll see how much longer it goes it’ll
78:58
drop pretty quick
78:59[Laughter] 79:00
so
79:01
remember if you’re liking what you’re
79:03
hearing on the show please do us a favor
79:05
and help share the void with anybody
79:06
else you might think uh that’s
79:09
considering starting their own company
79:10
yeah it can be pretty scary to watch
79:13
some of these um some of these people
79:15
try to just wing it on their own and and
79:17
they’re gonna go down the wrong path so
79:19
um if you know of anybody or if you see
79:21
of anybody on social media asking those
79:23
kind of questions shoot them a link to
79:25
the show either if they’re asking on
79:27
social media just drop it in the
79:28
comments but uh um if you know of
79:30
anybody personally shoot them a text or
79:32
something with a link to the show that
79:34
is that is the absolute best way to to
79:36
share this with as many people as
79:38
possible so
79:39
um remember that we’re on spotify and
79:42
youtube and apple podcasts and a couple
79:44
other platforms out there but uh can i
79:46
can i thank the people that have watched
79:48
so far yeah we have had
79:51
you know what a tremendous
79:53
you know
79:54
we’re a week into this
79:56
we’ve got some really our our shows
79:58
dropped about a week ago and we’ve got
80:00
some really really good stuff going so
80:02
far yeah and so thank you for watching
80:05
thank you for listening on spotify thank
80:07
you for sharing
80:08
it um i didn’t think to be honest that
80:12
uh we’d have this many views so far
80:13
right so thank you and keep sharing keep
80:16
watching we love you guys you know yep
80:19
i mean that’s really all we can say yeah
80:21
yeah we’ll be uh we’ll be back soon with
80:23
a that episode nine where we’re going to
80:25
wrap things up on that poor adversity
80:27
getting the q a getting some guests
80:29
going on yeah then excited about it
80:30
that’s when this show starts to get real
80:32
fun i love it all right thank you guys
80:34
we appreciate it we’ll see you guys soon
80:35
love you